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“六一”拉动金银饰品热销 京东宝宝金饰成交额同比增长超5倍
Zhong Jin Zai Xian· 2025-06-03 01:23
Group 1 - The Children's Day has significantly boosted sales in various categories including gold and silver jewelry, children's clothing and shoes, outdoor gear, and popular IP collaboration products [1][2] - JD.com reported that before Children's Day, the sales of baby gold jewelry increased by over 5 times year-on-year, while sales of children's Hanfu dresses, handbags, and traditional toys doubled [1][2] - The ongoing JD Fashion and Beauty 618 promotion offers multiple discounts, including a reduction of 30 for every 200 spent and a 15% official discount, attracting consumers to brands like Adidas and Zhou Saturday [1][3] Group 2 - Children's clothing and shoes are favored by parents for their practicality and aesthetics, with children's Hanfu gaining popularity due to its trendy design [2] - The collaboration between popular IPs and brands, such as Adidas with LEGO and Balabala with Sanrio, has led to strong sales in children's casual sports shoes [2] - The overlap of Children's Day and the Dragon Boat Festival holiday has driven up the consumption of children's bags and traditional items, with sales of children's handbags and kites doubling year-on-year [2]