Core Viewpoint - Baozun E-commerce (BZUN) shows a positive financial performance with a revenue increase and a slight rise in stock price, indicating potential growth in the e-commerce sector in China [1][2]. Financial Performance - As of March 31, 2025, Baozun's total revenue reached 2.064 billion RMB, reflecting a year-on-year growth of 4.27% [1]. - The net profit attributable to the parent company was -63.08 million RMB, which represents a year-on-year increase of 5.34% [1]. Company Overview - Founded in 2007, Baozun is a leader in the Chinese brand e-commerce service industry, employing approximately 8,000 staff and serving over 450 brands globally across various regions including East Asia, Southeast Asia, Europe, and North America [2]. - The company operates three main business lines: Baozun E-commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI), all aimed at sustainable business development and technological empowerment for brand partners [2]. - As part of its 15th anniversary, Baozun launched a new corporate promotional video showcasing its role in the digital commercial lifecycle and its commitment to providing high-value services and solutions [2].

Group 1 - The core viewpoint of the article highlights the financial performance and market position of Baozun E-commerce, indicating a positive growth trajectory in revenue and net profit [1][2] - As of March 31, 2025, Baozun's total revenue reached 2.064 billion RMB, reflecting a year-on-year growth of 4.27%, while the net profit attributable to the parent company was -63.08 million RMB, with a growth of 5.34% [1] - Baozun E-commerce is recognized as a leader in the Chinese brand e-commerce service industry, with a workforce of approximately 8,000 employees and operations across East Asia, Southeast Asia, Europe, and North America, serving over 450 brands globally [2] Group 2 - The company operates three main business lines: Baozun E-commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI), all contributing to the group's sustainable business development goals [2] - A new corporate promotional video was launched to celebrate the 15th anniversary of the group, showcasing Baozun's role in the digital commercial lifecycle and its commitment to providing high-value services and technological solutions [2] - Baozun aims to innovate continuously and advance towards the upstream of the global supply chain, enhancing the shopping experience for consumers and building a value bridge between brands and consumers [2]