Workflow
宝珀腕表
icon
Search documents
吴晓波×廖信嘉:如何用“不妥协”赢得市场? | 今日直播
吴晓波频道· 2025-06-05 16:19
Core Viewpoint - The article emphasizes the unique position of Swiss manufacturing, particularly in the luxury watch industry, highlighting its commitment to high quality and craftsmanship, as exemplified by the brand Blancpain and its representative in China, Liao Xinjia [1][3]. Group 1: Swiss Manufacturing and Luxury Watches - Swiss manufacturing has established a strong global image centered around high quality, distinct from the mass branding seen in American and Japanese manufacturing [1]. - The Jura Valley in Switzerland is a hub for watchmaking, with over 90% of local youth trained in watchmaking schools, contributing to a robust manufacturing ecosystem [1]. - Blancpain, founded in 1735, is noted for its exclusive focus on mechanical watches and has a rich history of craftsmanship, with Liao Xinjia being a key figure in its development in the Chinese market [3]. Group 2: Liao Xinjia's Experience and Insights - Liao Xinjia has witnessed the evolution of the luxury goods market in China since 2001, experiencing the growth of Chinese consumers as the largest global consumer group [3]. - His journey from frontline sales to Vice President of Blancpain China illustrates a deep understanding of the luxury market and brand development [3]. - Liao's new book, "In Time, Cultivating: My 25 Years in Luxury Goods," documents his experiences and offers insights into brand longevity and strategic thinking in the luxury sector [4]. Group 3: Discussion Topics for the Live Event - The upcoming live discussion will explore themes such as the importance of maintaining a slow and steady approach in a fast-paced market, the allure of handcrafted products, and how brands can uphold their unique rhythm without compromise [5][6]. - The conversation aims to provide valuable insights for current entrepreneurs navigating the complexities of brand management and growth in today's dynamic environment [5][6].