We have taken note of the recent concerns regarding the portrayal of a model in images for the Swatch ESSENTIALS Collection. 瑞士钟表品牌斯沃琪（Swatch）上周六在微博发布了一份轻飘飘的中英文道歉声明之后，由其全球广告中亚裔男模拉扯眼角、眯眼咧嘴所引发的舆论风波 似乎得到平息，已经少有人再提了。一起性质恶劣的事件，这么轻松地过关，纵容了斯沃琪品牌的傲慢态度。 Swatch官网截图 这份道歉声明毫无诚意，可以说是对中国市场近乎挑衅的敷衍。发在中国社交媒体上，短短几十个字，连中英文表述也有不同。英文中将这次的事件称 为"困扰"和"误解"，中文称为"困扰"和"冒犯"，为什么要搞出不同表述？背后隐藏着斯沃琪怎样的用意？到底是"冒犯"还是"误解"，或者其他，在近年 来"眯眯眼"歧视事件多次上演之后，斯沃琪不可能装糊涂的。声明既没有解释哪地方"误解"了，哪地方"冒犯"了，也没有说明出现误解和冒犯的原因，更 没有提及对相关责任人的追责或内部整改措施。如果中国一个机构出现舆情，发布这种水平的声明来应 ...

Group 1 - The core issue revolves around Swatch's controversial advertisement featuring a model making a "slant-eyed" gesture, which is perceived as a symbol of racial discrimination against East Asians [2][5][6] - Following the backlash, Swatch quickly removed the image from its Chinese website but did not issue an immediate official statement [5][6] - The company's apology, issued the next day, acknowledged the issue but lacked specific details on how such content passed their review process and what measures would be taken to prevent future occurrences [6] Group 2 - The incident highlights a potential oversight in content review and a perceived disregard for the Chinese market by Swatch, which is crucial for its revenue [6] - In 2023, Swatch's sales in China grew by 10.9% to 2.63 billion Swiss francs, accounting for 33.3% of the group's total sales [6] - The company must demonstrate a deeper understanding of Chinese culture and consumer sentiments to regain trust, rather than relying solely on apologies and image removals [6] Group 3 - The second controversy involves YingShi Innovation's founder throwing cash at employees during a celebration, which sparked debate over whether this act was a form of humiliation or a genuine incentive [7][11] - The company issued a statement clarifying that the cash was from the founder's personal salary and emphasized the need to align employee behavior with public image standards [11][12] - This incident reflects a broader conflict between corporate incentive culture and public perception, indicating the importance of emotional resonance and value alignment in employee motivation strategies [12]

来源：市场资讯 XBIT.Exchange去中心化交易平台近期在治理层面加快拓展，推出链上投票系统与治理代币机制，使用 户能够直接参与协议参数调整和提案表决。其特点在于无需依赖中心化机构，所有治理数据与投票结果 均在链上公开，社区透明度和参与度随之提升。平台在交易执行与资产托管方面保持去中心化特征，所 有交易通过智能合约在区块链上完成，用户始终掌握私钥，资产存储于个人钱包而非交易所集中托管。 这一模式强化了资产安全性，与治理透明化形成呼应，为目前关于稳定币透明化的行业讨论提供了具有 实践意义的样本。截至2025年8月17日，美股三大股指日内走势出现显著分化，道琼斯指数上涨 0.45%，纳斯达克指数下跌0.38%，标普500指数微涨0.12%。沪指周内累计上涨1.4%，成交量突破8500 亿元。大宗商品市场方面，动力煤价格较上周上涨4.1%，焦炭上涨9.6%，金价则因宏观不确定性维持 震荡走势。XBIT链上治理参与度环比上升31%，当月新增治理提案数量较7月增加四成，活跃度显著提 高。 据BOSS钱包APP数据，美股今日价格行情分化，折射出全球资本市场在利率预期反复摇摆与产业周期 切换中的复杂局面。美国债务规模 ...

Group 1 - Luo Yonghao claimed that Dong Yuhui's annual income reached 2-3 billion yuan after starting his own venture, which was denied by the company Hui Tongxing [3] - Dong Yuhui ranked first in the 2024 China Internet Anchor Net Income Ranking with an annual income of 2.8541 billion yuan [3] - The chairman of Ying Shi Innovation apologized for a viral video showing him throwing cash to employees during an internal event [4] Group 2 - The company Ying Shi Innovation announced that its drone brand "Ying Ling Antigravity" will begin product testing on August 14, 2025 [4] - The founder of Dangdang, Li Qichun, held a wedding attended by notable figures such as Yu Minhong and Zhang Chaoyang [4] Group 3 - The daughter of renowned artist Fan Zeng reported that her father went missing after being taken by Xu Meng, with valuable collections removed from their residence [5] - Fan Zeng's family denied rumors of his disappearance, and his stepson shared photos of him in France to counter the claims [5] Group 4 - Swatch issued an apology for a controversial advertisement featuring a model making a "squinting" gesture, which was criticized as racially insensitive [6] - In July, non-bank financial institution deposits surged by 2.14 trillion yuan, the highest level recorded for that month since 2015 [6] Group 5 - The Tmall flagship store of Wahaha was renamed, with the actual controller now being Zong Fuli [7] - The store's operations have shifted to Hangzhou Hengyi E-commerce Co., which is controlled by Zong Fuli through another company [7] Group 6 - Zheng Qinwen was awarded the "Touching China Annual Person" title for her performance in the women's tennis singles at the Paris Olympics [8] - She became the first Chinese player to win an Olympic gold medal in tennis singles [8] Group 7 - The hourly wage for part-time workers at Pang Donglai is set between 30-40 yuan, with a maximum of 24 hours of work per week [8] - The wage structure considers various factors including labor intensity and working conditions [8] Group 8 - South Korea is facing a shortage of fresh cream due to high temperatures causing significant livestock deaths [9] - The price of dairy products, including eggs and chicken, has risen sharply as a result of the ongoing heatwave [9] Group 9 - META's market capitalization surpassed 2 trillion dollars, making it the sixth company in the U.S. to reach this milestone [12] - The stock price of META has increased by 36% this year [12] Group 10 - OpenAI is seeking to sell approximately 6 billion dollars in equity at a valuation of 500 billion dollars [15] - The sale is still in early negotiation stages, following a previous funding round that valued OpenAI at 300 billion dollars [15] Group 11 - The launch of the OmniHand 2025 series by Zhiyuan Robotics includes two product lines aimed at interactive services and professional tasks [15] - The introductory price for the OmniHand is set at 14,800 yuan [15] Group 12 - The first humanoid robot to win a 100-meter race was developed by Beijing's humanoid robot innovation center, completing the race in 21.50 seconds [16] - This event took place during the 2025 World Humanoid Robot Sports Games [16] Group 13 - The silver economy in China is projected to reach 19.1 trillion yuan by 2035, with nearly 470,000 existing elderly care-related enterprises [18] - The growth of the silver economy is driven by trends in health consumption among the elderly [18]

Core Viewpoint - The controversy surrounding Swatch's ESSENTIALS series advertisement highlights the cultural disconnect faced by multinational brands in the global market, revealing systemic failures in cross-cultural marketing strategies [1] Group 1: Market Reaction - Following the initial success of a limited edition watch, Swatch's sales in China, which accounted for one-third of the group's global revenue, experienced a significant downturn after the controversial advertisement was released [2] - After the advertisement was published, negative comments about the brand surged from 62% to 89%, and the search volume for the term "boycott" increased by 3700% [2][3] - Sales personnel reported a 63% drop in foot traffic at Beijing SKP mall, and the average resale price of Swatch watches fell by 12%, indicating a direct impact on sales [3] Group 2: Cultural Sensitivity and Creative Review - The creative review process for advertisements involves multiple levels of scrutiny, yet the cultural blind spots of multinational companies often lead to significant oversights [4] - The failure to incorporate Asian perspectives in the creative process resulted in a misinterpretation of cultural expressions, which can trigger historical sensitivities [4] - Previous controversies involving similar cultural missteps by other brands have not led to effective learning or changes in industry practices, indicating a persistent issue in cross-cultural training [4][5] Group 3: Crisis Management Failures - Swatch's response to the crisis violated the "golden 48 hours" rule in crisis management, leading to a missed opportunity to guide public sentiment effectively [6] - The vague language in the company's apology failed to address the core issue of racial discrimination, further aggravating consumer distrust [6][7] - The perception that Swatch profits from the Chinese market without showing adequate respect for its culture has led to a significant erosion of trust among consumers [7] Group 4: Lessons for Global Brands - The Swatch incident reflects a broader anxiety among multinational brands in adapting to the cultural nuances of emerging markets, where cultural adaptability is becoming a core competitive advantage [8] - Successful brands have established cultural insight centers to understand local sensitivities and have empowered local teams with creative veto rights to prevent cultural missteps [8] - The ultimate question remains whether brands are willing to invest the necessary effort to understand and respect the cultural intricacies of markets where they generate significant revenue [9]

每经编辑｜金冥羽 8月15日，瑞士手表品牌Swatch（斯沃琪）因一张"眯眯眼"宣传图引发争议。 照片中，一位男模特摆出夸张的"眯眯眼"造型，这一形象被认为具有对东亚人的种族歧视意味。对此，不少中国消费者表示强烈抗议。 8月16日，Swatch发布致歉声明称，公司注意到近期对于Swatch ESSENTIALS系列图片中模特形象的关注。公司对此事高度重视，并已在第一时间在全球 范围内删除所有相关资料。对于由此造成的冒犯和困扰，深表歉意。 公开信息显示，斯沃琪集团是全球最大的钟表制造和分销集团之一，除了基础款Swatch，旗下手表还包括浪琴、天梭、欧米茄、宝玑等知名品牌。 斯沃琪集团在7月17日公布的2025上半财年报告显示，公司实现销售额30.59亿瑞士法郎，同比下滑了11.2%；净利润从1.47亿瑞士法郎大幅下滑88%至1700 万瑞士法郎；净利润率为0.6%，去年同期为4.3%。斯沃琪集团将销售额的下滑归因于中国市场拖累。 | | | Change in % | | | --- | --- | --- | --- | | 1st half | 1st half | | Total at constant ...

Group 1 - The core issue revolves around Swatch's advertisement featuring a model making a "slant-eyed" gesture, which has been interpreted as racially insensitive, leading to significant backlash from Chinese consumers [5][6]. - In response to the controversy, Swatch has taken immediate action by removing all related materials globally and has issued an apology for any offense caused [1][2].

来源 | 综合界面新闻、 第一财经 8月16日，Swatch发布致歉声明称，公司注意到近期对于Swatch ESSENTIALS系列图片中模特形象的关注。公司对此事高度重视，并已在第 一时间在全球范围内删除所有相关资料。对于由此造成的冒犯和困扰，深表歉意。 2025.08. 16 本文字数：1310，阅读时长大约2分钟 从业绩下滑到宣传翻车，斯沃琪在中国市场持续遇冷 近日，瑞士斯沃琪集团旗下Swatch（斯沃琪）品牌官网上一张"眯眯眼"宣传图引发网友关注，相关内容与讨论逐步向抖音、微博等平台持 续传播扩散，有关"Swatch眯眯眼"等话题热度增加。 宣传照片中，一位男模特摆出夸张的"眯眯眼"造型。 2021年12月，共青团中央官方微信号上发布一篇文章中解释， 长期以来，在"白人至上"主义横行的欧美等地区，中国人眼睛的形状一直 是华裔群体被压迫的一种表现。这点美国尤甚，在美国早期的电影和漫画中，中国人都会被画上小眼睛——"眯眯眼"（slanty eyes）。这 是典型的对中国人进行排外、歧视性的行为。该文指出，"没人会觉得这是一个对中国人心怀善意的词语。" 而在Swatch之前，也有多家国际品牌有类似的广告涉嫌 ...

Group 1 - The Swiss watch brand Swatch has issued an apology regarding a controversy over a promotional image that was perceived as racially insensitive [1][3] - The company acknowledged the public's concern over the model's pose in the advertisement, which was interpreted as a "slant-eyed" expression, leading to strong protests from Chinese consumers [3] - In response to the backlash, Swatch has taken immediate action by removing all related materials globally and expressed regret for any offense caused [1][3]

Group 1 - Swatch brand's recent advertisement featuring a "squinty eyes" model has sparked controversy and discussions on social media platforms like Douyin and Weibo [1][3] - The advertisement has drawn attention to the historical context of "squinty eyes" as a derogatory term used against Chinese people, particularly in Western media [3] - Swatch's parent company, Swatch Group, reported a significant decline in sales and net profit for the first half of 2025, attributing the downturn to challenges in the Chinese market [3][4] Group 2 - The Chinese market has historically been a crucial contributor to Swatch Group's performance, with a net sales figure of 2.63 billion Swiss francs in 2023, accounting for 33.3% of the group's total sales [4] - Despite a projected 30% decline in sales for 2024, the Chinese market still represents 27% of the group's revenue [4] - Swatch Group's CEO highlighted potential opportunities arising from competitors like Seiko reducing their market presence in China, suggesting a possible recovery in the second half of the year [5]