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宠物夏季用品火了,京东京喜自营宠物凉席、宠物冰垫销量暴涨
Zhong Jin Zai Xian· 2025-08-08 08:35
Group 1 - The core viewpoint of the articles highlights the emergence of a "cooling economy" driven by the rising demand for pet cooling products during the summer heat, particularly among young pet owners [1][2][4] - Sales of pet cooling mats have surged, with a reported 12-fold increase in July compared to June, indicating a strong market trend towards premium pet care products [2][11] - The trend is largely influenced by the preferences of the younger generation, particularly those born in the 1990s and 2000s, who account for over 60% of pet owners and prefer purchasing through e-commerce channels [2][4] Group 2 - Various cooling products, such as pet ice mats and portable pet tents, have seen significant sales increases, reflecting a shift towards a more comprehensive approach to pet care that prioritizes comfort and quality of life [4][5] - The demand for outdoor pet gear has also risen, with products designed for convenience and comfort during outdoor activities, such as portable pet strollers and breathable tents [5][7] - The popularity of pet furniture, including wooden beds and multi-level cat houses, indicates a growing concern among pet owners for their pets' health and comfort, especially in air-conditioned environments [9][11] Group 3 - The success of JD's Jingxi self-operated pet products is attributed to its deep involvement in supply chain management, providing high-quality, cost-effective products that meet the summer needs of pet owners [11] - The platform has become a preferred choice for consumers seeking affordable pet products, allowing them to equip their pets for summer without significant financial burden [11]