Core Viewpoint - The pet fresh food brand "Paiteshengsheng," founded by Huo Yi, is closing all its stores less than nine months after its launch, indicating significant challenges in the pet food retail market [1][13]. Company Overview - Paiteshengsheng was launched in February 2025, with a focus on fresh pet food and a high cost-performance ratio, featuring a "Pet&Kitchen" area for freshly made meals [5][17]. - The brand aimed to open 100 stores in Shanghai by the end of 2025 but has faced rapid closures, with at least 8 out of 20 stores already shut down [8][13]. Business Model and Challenges - The business model relied on a combination of retail, supply chain management, and membership systems, emphasizing cost-effectiveness [19]. - However, the fresh food segment has high operational risks due to short shelf life and cold chain requirements, leading to significant product loss [19][20]. - The market for pet fresh food in China is still developing, with limited consumer acceptance and low repurchase rates, complicating profitability [19][20]. Market Context - The pet economy has seen rapid growth, but the industry faces foundational issues such as immature supply chains and regulatory gaps [28][29]. - Paiteshengsheng's failure highlights the challenges of scaling in a market that requires deep consumer understanding and long-term investment [29][30]. Future Prospects - Despite the closures, Huo Yi has not abandoned the pet food sector, as indicated by the launch of a new brand "Chong Tiantian," which focuses on fresh food products [13][28]. - The pet retail market is expected to shift towards community-based models, emphasizing trust and customer relationships rather than rapid expansion [32].