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“它经济”激活滨江消费新赛道
Hang Zhou Ri Bao· 2025-07-11 02:35
Group 1 - The article highlights the growing trend of pet-friendly spaces, particularly outdoor swimming pools for pets, as a response to rising pet ownership and the need for specialized services [5][7] - A pet water park in Binjiang has transformed a 3000 square meter lawn into a dedicated pet facility, attracting over 30 pets daily since July, indicating strong demand for such services [5][6] - The park operates with a pricing model of 88 yuan per pet with peak daily revenue reaching 8000 yuan, showcasing the financial viability of pet-focused recreational spaces [6] Group 2 - The concept of "it economy" is driving new consumer behaviors, with pet-friendly spaces becoming standard in commercial areas, enhancing the overall shopping and leisure experience [7][8] - Various pet-friendly establishments are emerging, including cafes and stores that cater to both pets and their owners, reflecting a shift towards emotional consumption rather than just basic pet care [7][8] - The development of the pet economy is influenced by urbanization, consumption upgrades, and cultural trends, leading to a more profound human-animal relationship [8]