（来源：沈阳日报） 转自：沈阳日报 早在2004年，国内便推出了首款宠物第三方责任附加险。但早期宠物险投保流程复杂、定点医院稀少， 导致市场长期遇冷。真正的转机源于近年来互联网平台的入局。线上一键投保、理赔流程透明化、合作 医院网络迅速扩张，彻底打通了服务闭环。目前，沈阳市可提供宠物医疗险理赔服务的宠物医院已超过 200家。 记者从多家保险公司获悉，主流宠物医疗险不仅提供全病种保障，保额最高可达10万元，且报销比例提 升至70%。这意味着，面对宠物突发疾病，主人们能更果断地为爱宠选择最佳治疗方案。 市场的热度在数据上体现得尤为明显。部分保险公司的宠物险保费增速同比超过100%，产品类型也日 趋成熟，目前主要分为医疗险、责任险和意外险三大类。 小小宠物保单，不仅守护着萌宠健康，更折射出金融服务如何以创新产品精准对接民生需求，让"它经 济"更有温度，让市民生活更添保障。 沈阳日报、沈报全媒体高级记者 刘洋 "儿子"闹眼病了！近日，沈阳市民杨女士心急如焚地抱着宠物猫来到宠物医院。经医生诊断，猫咪患了 角膜溃疡。看似不起眼的小病，却花了1500元。好在杨女士之前购买的宠物保险派上了用场，一下子给 报销了900元。 杨 ...

新华社沈阳2月23日电 题："携宠团聚"成更多中国人过年新选择 2026年2月3日，在吉林省长春市一家火车车厢主题的宠物餐厅，几只宠物狗坐在窗边等待"宠物年夜饭"。新华社记者 许畅 摄 在辽宁省鞍山市状元训犬基地，训犬师们用指令训练小狗学习坐卧行走，以便它们更好融入社会。训犬师代宏静介绍，不少主人在春节带宠 物探亲访友之前，会先让它们来上课，把基本行为控制好。 近年来，中国"它经济"持续升温，宠物在越来越多人的生活中占据着不可或缺的位置。《2026年中国宠物行业白皮书（消费报告）》显示， 2025年城镇宠物（犬猫）数量达1.26亿只，消费市场规模达3126亿元，预计2028年将达4050亿元。 宠物经济也正成为中国春节消费市场新增长点。"什么值得买"平台数据显示，今年该平台年货节期间，宠物服饰、洗护美容、玩具商品交易 额分别同比去年增长115.60%、40.35%和18.51%，宠物相关商品消费量创历史新高。 新华社记者李宇佳、崔师豪 在辽宁沈阳一家餐厅，"00后"宋汝晴趁着春节假期和朋友们小聚。她的宠物狗"麦子"在餐厅专门提供的场地里自由玩耍。 "朋友特意挑了一个可以带宠物就餐的地方，今年我们过年聚会，'麦 ...

（童棹凡） 平台入局，或许能为行业规范提供新解法。今年春节期间，滴滴等企业推出"上门喂遛"服务，在部分城 市开展试点，统一接单、统一派单、统一购险、统一处理纠纷。平台对服务者进行资质审核与培训，用 标准化流程规范服务内容，以保险机制兜底安全风险，这些举措明确指向了行业长期存在的准入门槛 低、责任划分模糊等短板。平台介入，对从业者而言，保险保障降低了个人经营风险；对于消费者而 言，平台提供可追溯的信任背书，解决了"家门钥匙交给谁"的顾虑；对于行业而言，统一的标准和流程 有助于规范服务质量，为纠纷处理提供依据，能够减少扯皮。 不过，从"野蛮生长"到规范成熟，仅靠平台单方面介入难以实现，更需要从业者、平台、监管部门与行 业协会的多方合力。近期，浙江成立了宠物服务专业委员会，提出破解服务标准不一、人才短缺等行业 痛点。部分从业者也在呼吁将宠物托管师纳入国家职业目录，建立准入门槛和培训体系。可见，建立行 业规范已经成为很多人的共识。不仅如此，行业形成规范的同时，应当既要通过标准设定守住安全底 线，也为个体从业者保留合理的发展空间，在刚性规范与弹性就业之间找到平衡点。 当每一次上门服务都能在保障中带着温度，留守宠物得到妥 ...

中新网嘉兴2月18日电(黄彦君)大年初二一早，正在老家度假过年的璐璐(化名)收到了宠物管家的视频 ——屏幕另一端，两只狗狗正在浙江嘉善西塘宠屿酒店里，享受它们的春节时光。 璐璐平时生活在上海，每次离家都会把"毛孩子"送到酒店寄养，"相比传统的宠物店寄养，酒店的氛围 更友好，工作人员随时会跟我们沟通，'毛孩子'能吃到鲜食，生活环境也更舒适。" 新春佳节的温馨时刻里，宠物早已跻身万千家庭的"核心成员"。《中国宠物行业白皮书》显示，2025年 城镇犬猫数量为1.26亿只，较2024年增长221万只。 今年春节期间，携宠出行度假、庭院式寄养、上门喂养等服务持续走俏。 在浙江杭州、宁波等地，不少上门喂养从业者春节期间订单排满；小红书等社交平台上，"上门喂养"相 关笔记热度居高不下，大量从业者在线接单，档期紧俏。 连日来，在湖州西塞山旅游度假区龙山村，返乡创业的"90后"姑娘陈琬灵，正和30多只"毛孩子"一起热 热闹闹过大年。 推开乡间"大萌主宠物度假乐园"的围栏，欢快的犬吠声瞬间打破了乡村的宁静，一只只活泼可爱的狗狗 在院子里撒欢奔跑。 宠物寄养一席难求、携宠度假渐成潮流、萌宠专属"年货"花样频出……从基础用品购置到多 ...

■网友"粒子"的小猫与手写对联合照。 "它经济"趋热，年轻人情感消费成新亮点 宠物经济正成为消费升级浪潮中的重要增长极，对于许多养宠人而言，宠物早已从"陪伴者"升级为"家 庭成员"。这不，有网友给猫咪过年不仅在猫砂盆上贴上手写对联，还给它派利是。 综合京东、天猫等电商平台数据，超七成宠物主在春节期间为"毛孩子"安排洗护美容、定制年夜饭、新 年写真等专属活动，"宠物年俗"逐步形成，推动宠物服务在节日期间量价齐升。 走访 洗护订单排满，春节宠物服务价量齐升迎高峰 宠物新春仪式感的兴起，导致了线下宠物服务市场的火爆。 日前，新快报记者走访广州市体育东路一家宠物门店了解到，自2月1日起，该店非会员所有服务类项目 统一涨价50%，其中短毛猫（3公斤以下）精致洗护（含剪指甲、清耳、挤肛门腺等）从88元涨至132 元。据店员黎女士介绍，不少宠物主人赶在调价前集中下单，春节前的宠物洗护订单基本排满。 为应对消费高峰，门店作出明确安排：2月14日至23日，洗护服务须提前一天或12小时预约；而2月15日 至23日，店内仅承接洗护与寄养业务，美容项目暂时停接。此外，门店还提供100元/天的上门寄养及投 食服务；宠物售卖推出半价优惠 ...

在中国，年夜饭承载着辞旧迎新、阖家团圆的文化意涵。"宠物年夜饭"的兴起，意味着宠物正作为新的 家庭角色一同参与传统节庆。 中新网杭州2月16日电(蓝伊旎 林姝妤)除夕当日，当人们围坐享用热气腾腾的年夜饭时，一份特殊的"团 圆饭"也在许多养宠家庭悄然登场。红包造型的宠物饼干、寓意吉祥的鸡肉糖葫芦、印着"福"字的羊奶 冻干……"年味"十足的专属食物，让"毛孩子"们也成了年夜饭桌上的一员。 据了解，市场上的"宠物年夜饭"多以鸡肉、三文鱼、牛肉等宠物鲜食中常见的食材为原料，往往采用纯 手工制作、不添加防腐剂。从传统猫粮犬粮，到水饺、佛跳墙等中式佳肴，再到惠灵顿牛排、恰巴塔等 西式美食，其产品形态亦"花式"翻新，价格在几十元(人民币，下同)到数百元不等。 许多商家还将美好祝福融入产品设计，让这份特殊的年夜饭更有"情绪价值"。例如，好利来旗下宠物烘 焙品牌推出"萌爪贺岁"礼盒，内含福袋造型的饼干；盒马则推出了猫犬通用的冻干"压岁红包"，让宠物 也能收到一份新年祝福。 宠物年节消费热潮，也正从"吃"延伸至更广的领域。经营"人宠社交"空间的甜豆SweetPets主理人王璐璐 介绍，其推出的"新春一条龙"服务颇受欢迎："宠物新 ...

春节将至，"宠物家长"做出行规划时，如何安置家中的"毛孩子"？《2026年中国宠物行业白皮书（消费 报告）》显示，2025年城镇宠物（犬猫）数量为1.26亿只，消费市场规模达3126亿元。庞大的"它经 济"市场，催生了宠物行业的新场景、新需求。 2026年1月 31日，在北京市昌平区"北京犬时代宠物公园"内的宠物庙会上，宠物主人与宠物合影。新华社 图 不少养宠人士的理念已从简单的"喂养责任"逐渐转为"情感价值"付费，春节期间对"毛孩子"的安置已不 仅是"居家留守"或"开车带走"的粗放选择。与主人一同乘机、一同拍摄"全家福"、定制年夜饭、定制旅 行——"毛孩子们"过春节的场景愈加多元。 2026年2月2日，在湖北省武汉市，焦思勤出发前与宠物狗"哈尼"互动。焦思勤在湖北武汉工作，老家在 河南漯河，今年她选择带宠物自驾回家过年。新华社 图 宠物托运服务升级 自2025年4月8日起，铁路部门在京沪高铁部分车次试点高铁宠物托运服务。 3日，在深圳北站中铁快运营业部，吴滢安抚她的宠物狗进入宠物托运专用箱。新华社 图 2月6日， 2026年2月 2026年 2月 3日，在深圳北站中铁快运营业部，工作人员展示宠物托运专用箱内 ...

Core Insights - The upcoming Spring Festival has prompted pet owners to rethink how to care for their pets, shifting from basic care responsibilities to valuing emotional connections and experiences [1][41] - The pet industry in China is projected to reach a market size of 312.6 billion yuan with an estimated 126 million urban pets (dogs and cats) by 2025, indicating a significant growth in the "pet economy" [1] Group 1: Pet Travel and Transportation Services - The railway department has expanded its pet transportation services on high-speed trains, increasing the number of stations offering this service to 110 starting January 28, 2026 [8] - Airlines are introducing more pet-friendly options, including dedicated pet seating next to owners, enhancing the travel experience for pets [11] - The focus on pet comfort and transparency during travel is becoming increasingly important for consumers, reflecting a trend towards more humane and considerate travel services [15] Group 2: Pet Boarding and Care Services - There is a high demand for pet boarding services during the Spring Festival, with some facilities fully booked, indicating a shortage of available spots [20] - Traditional pet stores remain popular due to their cost-effectiveness, while some family-run boarding services are enhancing their offerings with themed rooms and health care services [22] - Premium pet boarding services are seeing a surge in inquiries, with prices ranging from tens to hundreds of yuan per day, reflecting a willingness to pay for quality care [24] Group 3: Pet Culinary and Leisure Experiences - The trend of providing gourmet meals for pets is on the rise, with pet bakers creating festive dishes that meet nutritional needs while being visually appealing [26][31] - Pet-friendly recreational activities, such as themed restaurants and snow sports, are gaining popularity, catering to the desire for shared experiences between pets and their owners [35][36] - Customized pet travel packages are emerging, with companies offering comprehensive travel plans that include transportation, accommodation, and professional photography services [43] Group 4: Pet Photography and Emotional Spending - The trend of capturing pets in festive settings, such as New Year photoshoots, is becoming increasingly popular, highlighting the emotional investment owners have in their pets [45][47] - The rise of pet photography services reflects a broader shift towards emotional consumption, as pets are increasingly viewed as integral family members [49]

Group 1 - The event held in Tianjin on February 1 attracted many citizens and their pets, featuring activities such as pet New Year dinner tastings and photo opportunities [2] - The festival showcased a variety of pet cultural and creative brands from the Beijing-Tianjin-Hebei region, offering a full range of pet products including snacks, New Year clothing, toys, and accessories [2] - The event aimed to create a festive atmosphere for pets, allowing them to experience the New Year celebrations [2] Group 2 - Pets were seen wearing New Year-themed clothing and accessories, which drew the attention of the public [4] - The event included displays of pet New Year dinners, highlighting the festive offerings available for pets [6] - Interactive activities featured pets dressed in New Year outfits, enhancing the engagement of attendees [8]

Core Insights - The 2026 China Pet Industry White Paper indicates that the national urban dog and cat consumption market will reach 312.6 billion yuan by 2025, with an average annual spending of 2,085 yuan per cat, both hitting historical highs [1] - The city of Jiawang, with a population of just over 500,000, has become a major producer of plant-based cat litter, accounting for over 37% of the national market [1] Group 1: Industry Transformation - Jiawang, once reliant on coal, is transitioning to a green and sustainable development model, with the pet products industry, particularly cat litter, serving as a key breakthrough [2] - The local agricultural resources, such as corn and soybeans, provide abundant and low-cost raw materials for cat litter production, supported by a robust logistics network [2] Group 2: Technological Innovation - The shift from coal waste to cat litter reflects a fundamental change in development paths, with local companies adapting to market demands by producing various types of cat litter [3] - Jiawang has attracted 16 pet product manufacturers, employing over 1,000 people and establishing a complete supply chain from raw material processing to logistics [3] Group 3: Product Development - Companies are investing in R&D to create innovative products, such as health-monitoring cat litter and pH-sensitive smart litter, which are in high demand in international markets [4] - The rise of the cat litter industry is fostering growth in the broader pet economy, with local villagers finding new income opportunities through pet breeding and sales [5] Group 4: Future Prospects - Jiawang's cat litter production is projected to exceed 550,000 tons by 2026, with an estimated output value of 1.5 billion yuan, indicating a clear and expanding industry chain [6] - The establishment of themed parks and pet hospitals is enhancing the local pet economy, creating a comprehensive ecosystem that integrates production, services, and tourism [6]