Core Insights - The pet shampoo market in China is experiencing significant growth, with the market size projected to increase from 2.4 billion yuan in 2020 to 11 billion yuan by 2024, reflecting a compound annual growth rate (CAGR) of 46.32% [1][16] - The industry is evolving from basic cleaning products to those that emphasize health care and emotional experience, with consumers increasingly prioritizing natural ingredients and functionally suitable products [1][16] - By 2025, the market size for pet shampoo in China is expected to reach 12 billion yuan, driven by rising pet ownership and enhanced consumer awareness regarding pet care [1][16] Industry Overview - Pet shampoo refers to cleaning products such as soaps and shower gels designed for pets, primarily used for deodorizing and preventing mites and fleas [4][16] - The market is segmented into general-purpose, functional, and medicinal types, catering to various pet needs [4] Industry Development History - The pet shampoo industry originated in the early 20th century, initially focusing on basic cleaning functions [6] - The 21st century has seen rapid development, with technological advancements leading to improved product formulations and increased brand competition [6] Industry Chain - The upstream of the pet shampoo industry includes raw materials like surfactants and various functional additives [8] - The midstream involves the manufacturing of pet shampoos, while the downstream encompasses sales through various channels including e-commerce and pet stores [8] Market Trends - The demand for customized products is rising, with brands likely to offer tailored solutions based on pet type and specific needs [24] - Functional products are becoming more specialized, with increasing demand for medicated shampoos and products catering to specific life stages of pets [25][26] - There is a growing preference for natural and organic ingredients, with consumers favoring products that are safe and environmentally friendly [27] Competitive Landscape - The global pet shampoo market features a mix of international and local brands, with competition intensifying as the pet economy grows [18] - Notable brands include ISB from Italy, Earthbath from the USA, and local brands like Xue Diao Liu Xiang and Yi Nuo, which are rapidly gaining market share in China [18][19] Key Companies - Chaoyun Group is a leading player in the pet care market, with a projected revenue of 127 million yuan from pet products in 2024, marking a 64.94% year-on-year increase [20] - Guangzhou Huiyou Biotechnology Co., Ltd. is a prominent company in the pet shampoo sector, known for its well-established brands and significant market presence [22]