Core Insights - The article highlights the entrepreneurial journey of Zhang Chenglong, founder of Henan Kada Cultural Media Co., Ltd, emphasizing the importance of perseverance and gradual growth in the creative industry [1][2]. Group 1: Company Development - The company started with a small photography team during Zhang's college years, earning its first income of 168 yuan from a photo shoot [1]. - Over time, the company expanded its services to include promotional video production and event filming, collaborating with well-known brands such as Qingdao Beer, FAW, and Li Ning [2]. - The company has maintained its original entrepreneurial spirit, focusing on quality and reputation rather than aggressive marketing strategies [2]. Group 2: Industry Insights - The article discusses the challenges faced by startups in the creative industry, particularly the initial bottleneck due to technical limitations and the need for equipment upgrades [2]. - It emphasizes the significance of word-of-mouth and reputation in securing projects, suggesting that a solid foundation in quality work can lead to more opportunities [2]. - The narrative reflects a broader trend in the cultural industry, where innovation and adaptability are crucial for success amidst rapid development [2].