Core Insights - The Hong Kong Jockey Club successfully hosted the FWD Insurance Champion Race Day on April 27, featuring a total prize pool of HKD 74 million, showcasing local and international horses [1][2] - The event attracted over 46,000 spectators, including nearly 8,200 mainland visitors, marking a nearly 60% increase compared to the previous year [1][2] - The first eight months of the current season saw a historic total of 136,000 visitors, significantly surpassing last season's total of 93,000 [1][2] Event Highlights - The Champion Race Day set two records: participation of 14 overseas elite horses and over 46,000 attendees, with a notable increase in mainland visitors [2][3] - The event featured performances by renowned artists, enhancing the overall entertainment experience [2] Strategic Initiatives - The Hong Kong Jockey Club is integrating horse racing into the local cultural and tourism sectors, collaborating with various government departments to enhance its appeal [4][5] - New packages for independent travelers were introduced, combining world-class horse racing with high-end dining experiences, catering to the diverse needs of visitors from the Greater Bay Area [4] Visitor Experience - The introduction of immersive experiences, such as VR zones and interactive games, has received positive feedback from first-time visitors, highlighting the accessibility and enjoyment of horse racing culture in Hong Kong [4][5] - The "Happy Wednesday" initiative has transformed the Happy Valley Racecourse into a vibrant entertainment venue, attracting over 329,000 visitors this season, with a 9.7% increase in average attendance [6][7] Cultural Integration - The "Happy Wednesday" events feature diverse cultural themes, enhancing the international appeal of Hong Kong and promoting local tourism [7] - Upcoming collaborations with cultural festivals aim to further enrich the visitor experience and showcase global cultural elements [7]