Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected relative increase in stock price of over 20% compared to the benchmark index within the next six months [6][12]. Core Views - The company is experiencing pressure on its performance due to a challenging consumption environment, with projected revenue for 2024 at 692 million yuan, a decrease of 11.81%, and a net profit of 175 million yuan, down 31.34% [3][6]. - The company is exploring new channels and implementing a distributor reform to embrace new retail strategies, including the "Hundred Cities, Thousand Stores" initiative and the launch of a new commercial model integrating wholesale and retail [4][5]. - The introduction of new products, such as health supplements, is aimed at enhancing the product matrix and aligning with the company's strategy in the health industry [5][6]. Financial Summary - Revenue projections for 2025-2027 are 730 million, 790 million, and 862 million yuan, respectively, with net profits expected to be 191 million, 213 million, and 239 million yuan [6][10]. - The company’s earnings per share (EPS) are forecasted to increase from 0.88 yuan in 2024 to 1.21 yuan by 2027, reflecting a positive growth trajectory [10][11]. - The price-to-earnings (P/E) ratio is expected to decrease from 24.30 in 2024 to 17.72 by 2027, indicating potential valuation improvement [10][11].