Workflow
寿仙谷铁皮文旦汁
icon
Search documents
寿仙谷:今年公司与娃哈哈前销售总经理沈建刚成立了合资企业,共同开发快消品市场
Mei Ri Jing Ji Xin Wen· 2025-11-06 11:44
Core Viewpoint - The company is actively developing derivative products and has launched items like Shouxiangu Iron Skin Pomelo Juice and Eight Treasure Porridge, indicating a focus on product development and market entry in the fast-moving consumer goods (FMCG) sector [1]. Group 1 - The company has established a joint venture with Shen Jiangang, former sales general manager of Wahaha, to explore opportunities in the FMCG market, aiming for a combination of research and market application [1]. - The company has been continuously engaged in the development of derivative products as a form of technical validation and product reserve [1]. Group 2 - An investor raised concerns about the lack of marketing and advertising for the newly launched products, comparing them to successful beverage brands that heavily invest in advertising [3]. - The investor suggested that the company should consider hiring marketing professionals from successful brands like Nongfu Spring to enhance its marketing efforts [3].