Core Insights - The article highlights the role of small and micro enterprises in rural revitalization and county economic development, emphasizing their potential and vulnerabilities due to lack of funding, collateral, and credit [1][2] Group 1: Financial Support Initiatives - Qifu Technology is leveraging financial support for geographical indication products as a breakthrough, collaborating with various governmental and industry bodies to promote "financial + technology + geographical indication + rural revitalization" [1][2] - The initiative aims to inject confidence and momentum into private small and micro enterprises, marking it as the first nationwide financial technology empowerment action targeting the geographical indication product industry chain [1][2] Group 2: Geographical Indication Industry Overview - Fujian province has 782 geographical indication products and 674 geographical indication trademarks, ranking second nationally, with a total industry output value exceeding 400 billion yuan [2] - The geographical indication industry has achieved full coverage in counties, benefiting over 500 towns and more than 10 million people [2] Group 3: Challenges Faced by Enterprises - Small and micro enterprises face significant challenges in converting regional characteristics into tangible income and rural employment due to a lack of recognized financial records and collateral [2] - Innovative approaches such as pledging trademark rights, especially geographical indication trademarks, are suggested to unlock funding for industry development [2] Group 4: Technological Innovations - Qifu Technology has developed a "Small and Micro Enterprise Credit Recognition Intelligent Agent" to reconstruct the credit system and break down information barriers, enhancing the efficiency and accuracy of credit assessments [3] - The technology utilizes multi-modal perception to analyze images and videos, creating a comprehensive profile of enterprises and integrating over 700 models for risk decision-making [3] Group 5: Future Directions - Qifu Technology plans to focus on the short-term financing needs of small and micro enterprises, continuously iterating on big data risk control and AI models to create flexible, cost-effective, and efficient credit products [4] - The company aims to penetrate rural areas, ensuring that financial resources are accurately directed to local agricultural and economic activities [4]

Core Viewpoint - The initiative aims to leverage geographical indication products to transform small local specialties into larger industries, utilizing financial resources to enhance product ecosystems, extend industrial chains, and promote regional development [1][3]. Group 1: Initiative Launch - The "Financial Empowerment of Geographical Indication Products Special Action" was officially launched on September 19, organized by the Fujian Provincial Market Supervision Administration, marking the first national initiative focused on the financial technology empowerment of the geographical indication product industry chain [1][3]. - The theme of the action is "Financial Water Nourishes Landmarks, Technology Empowers Rural Areas," bringing together various stakeholders including government, enterprises, and geographical indication product representatives [3]. Group 2: Financial Support and Challenges - The initiative provides customized financial services to alleviate the financing difficulties faced by enterprises, particularly those lacking recognized financial records and collateral [4]. - The Huanhou Olive Industry Association has signed a financial cooperation framework agreement with Bank of China, granting a credit line of 1 billion yuan to support the geographical indication industry [4]. Group 3: Industry Development and Achievements - Fujian Province has made significant strides in geographical indication product development, with 782 geographical indication products and 674 geographical indication trademarks, ranking second nationally [6]. - The geographical indication industry has generated over 400 billion yuan in output value, benefiting over 10 million people and covering more than 500 towns [6]. Group 4: Financial Innovation and Digital Empowerment - The Fujian Provincial Market Supervision Administration has collaborated with the Provincial Financial Regulatory Bureau to promote innovative financial products tailored for geographical indication products, including exclusive credit and insurance products [7]. - The initiative has led to a loan balance of 65.1 billion yuan for 480 geographical indication-related industries, with trademark pledge loans amounting to 1.003 billion yuan [7]. Group 5: Technological Support - The initiative is supported by advanced technology from Qifu Technology, which has developed a comprehensive credit identification system for small and micro enterprises, enhancing data intelligence and risk decision-making [8][10]. - The technology includes multi-modal perception capabilities that surpass traditional methods, allowing for more accurate identification of business information [8]. Group 6: Future Directions - The Fujian Provincial Market Supervision Administration plans to continue promoting financial empowerment for geographical indication products, aiming to enhance market competitiveness and brand influence while addressing financing challenges [10].