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第一批开零食店的人,赚够千万离场了
创业邦· 2025-05-28 09:37
Core Viewpoint - The snack retail industry, particularly the bulk snack stores, continues to thrive despite challenges, with significant growth in revenue and new store openings, indicating a strong market demand and potential investment opportunities [4][5][6]. Group 1: Industry Growth and Trends - The bulk snack industry has seen a compound annual growth rate of nearly 200% from 2022 to 2024, with major players like Mingming Hen Mang and Wancheng Group achieving substantial revenue increases [4]. - In the first quarter of this year, while 1,094 snack stores closed, 1,400 new stores opened, showcasing a net positive growth in the sector [5]. - The average annual revenue for successful snack stores can reach up to 6 million, with some owners reportedly making their first million through this business model [4][11]. Group 2: Business Model and Consumer Behavior - The business model of bulk snack stores relies heavily on low pricing and high SKU variety, with many stores offering private label products that attract price-sensitive consumers [12][13]. - The average transaction volume for major players in the industry is significant, with Mingming Hen Mang recording 1.6 billion transactions in 2024 and a high repurchase rate of 75% [16]. - The strategy of offering mini versions of popular snacks allows consumers to try various flavors without the risk of waste, further driving sales [14]. Group 3: Challenges and Market Dynamics - Despite the apparent profitability, many store owners face challenges such as high operational costs, difficulty in hiring staff, and intense competition leading to price wars [18][20][32]. - The saturation of the market is evident, with reports of multiple stores opening in close proximity, leading to reduced sales for existing stores [28][37]. - The shift in consumer spending patterns, particularly in urban areas, has made it crucial for snack retailers to adapt their strategies to target lower-income regions where demand remains strong [22][25].