Group 1 - The core strategy of Hasbro in China involves enhancing the operation of its IPs like Peppa Pig and Transformers while exploring new growth paths through emotional connections in the evolving IP 2.0 era [1][2] - Hasbro is actively developing multiple experiential projects, including indoor entertainment centers featuring Peppa Pig and other IPs, as well as themed restaurants like Transformers-themed dining [1][2] - The company is committed to continuously updating content to maintain the popularity of its IPs, with new seasons of Peppa Pig and Transformers series set to launch in the coming years [2][3] Group 2 - The rise of new IPs in China, which succeed without relying on traditional narratives, has influenced Hasbro's IP operation strategy [3] - Hasbro's global licensing strategy has led to a 300% year-on-year growth in overseas revenue for its Chinese partners in 2024, supported by policy, localization, and international exposure [3] - The Chinese licensing market is projected to continue its growth, with retail sales of licensed products expected to reach 155.09 billion yuan in 2024, a 10.7% increase year-on-year [3][4]