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海外收入暴涨899%,布鲁可的新故事出现了
36氪未来消费· 2025-08-24 12:17
IP仍是决定能否将故事持续讲下去的关键。 作者 | 钟艺璇 编辑 | 乔芊 中国版乐高,又有了新故事。 全球第三、中国第一拼搭类玩具公司布鲁可发布了2025年中期财报。上半年,布鲁可营收约13.38亿元,同比增长27.9%;期内利润由去年同期亏损 2.55亿元转为盈利2.97亿元。 从纸面上看,在连续亏损四年后,布鲁可终于扭亏为盈。但剔除优先股变动损失、股权激励费用计提外,早在2023年,布鲁可在经营层面便已实现盈 利,其2023和2024上半年的经调整利润分别为0.73、2.92亿元,且2024上半年经调整利润率达到27.92%。 一个事实是,布鲁可上半年营收增速低于预期,对比过去两年同期营收增速56.1%、47.1%,今年放缓至27.9%。就国内市场变化而言,布鲁可今年继 续加大对9块9价格带产品的发力,收效不错。去年11月开始,布鲁可开始售卖9块9的变形金刚星辰版,截止到报告期的7个月内,这个以盲盒形式出现 的小玩具,因为价格低廉,组装简单,且正版授权,迅速卖出了4860万盒,贡献收入超过2亿元。 但本期财报最大的亮点之处,还在于海外业绩的增长。 今年上半年,布鲁可海外营收达到1.1亿元,相较去年同期增 ...
关税大考将至,特朗普政策影响待判,美联储官员接连释放鸽派言论
Sou Hu Cai Jing· 2025-07-13 03:39
Group 1 - The U.S. government implemented tariffs on 23 countries, with rates ranging from 20% to 50%, significantly impacting global markets [2] - Canada was unexpectedly hit with a 35% tariff on automotive and lumber industries, marking it as the third country affected after China [2] - The tariffs are expected to lead to price increases for consumer products, including toys from Hasbro, which may face higher costs due to reliance on overseas production [3] Group 2 - The tariffs on Brazilian beef, which accounted for 20% of U.S. beef imports, will result in a 76% increase in import costs, affecting popular American food items [4] - The copper market reacted sharply, with traders rerouting shipments to avoid tariffs, leading to a significant price difference between New York and London markets [5] - The upcoming Consumer Price Index (CPI) report is anticipated to show a core inflation rate potentially rising to 3%, which could influence Federal Reserve actions regarding interest rates [7]
天风证券:维持布鲁可“买入”评级 5月新品密集发布
Zhi Tong Cai Jing· 2025-06-10 07:57
Group 1 - Tianfeng Securities maintains the profit forecast for Blokko, expecting net profits of 960 million, 1.48 billion, and 2.08 billion yuan for 2025-2027, with corresponding PE ratios of 50, 32, and 23 [1] - The company has launched 9 new products in May, indicating a strong growth momentum expected to continue into Q2 [1] - Blokko's global strategy has led to breakthroughs in Southeast Asia, Europe, North America, and Latin America, driven by innovation, diverse product offerings, and effective marketing [1][3] Group 2 - The launch of the Minions product line features 6 popular characters with 11 points of articulation, enhancing user interaction and brand image through a 5-month, 6-city tour [2] - Blokko showcased various global IPs at the CCXP Mexico event, reinforcing its commitment to deepening its presence in the Latin American market [3] - The BFC creation competition has gained significant traction, with nearly 8,000 events held across 120 cities, and a projected 20,000 events planned for 2025 [4]
IP新消费更新解读:泡泡玛特、布鲁可、阿里影业、卡游
2025-06-09 15:30
Summary of Conference Call Records Industry Overview - The conference call discusses the performance and strategies of companies in the IP (Intellectual Property) consumer goods sector, specifically focusing on **Blokku**, **Pop Mart**, **Alibaba Pictures (now known as Damai Entertainment)**, and **Kawoo**. Key Points on Blokku - **Revenue Growth**: Blokku's Q1 2025 revenue exceeded 700 million yuan, a year-on-year increase of over 60%. Domestic market contributed over 600 million yuan, while overseas revenue reached over 80 million yuan. Q2 is expected to continue this growth trend with April revenue exceeding 300 million yuan and May projected to be close to 500 million yuan, aiming for a total of 2 billion yuan in H1 2025 and an annual target of 4-4.5 billion yuan [1][2][3]. - **IP Commercialization**: The revenue share from Ultraman IP is expected to decrease from 50% in 2024 to 45-50% in 2025, while Transformers IP is projected to reach 25%. New IPs like Minions, Conan, and Pokémon are being introduced [1][4]. - **New Product Launches**: Blokku plans to launch over 500 SKUs in 2025, with a significant increase in new product releases since March 2025 [1][5]. - **International Expansion**: The overseas market revenue share is expected to rise from 3% in 2024 to 10% in 2025, focusing on Southeast Asia, North America, and Europe [1][7]. - **Sales Channels**: 90% of sales come from distribution channels, with plans to enhance KA customer channels [1][4]. Key Points on Pop Mart - **Sales Performance**: Pop Mart's Q1 2025 domestic sales nearly doubled year-on-year, while overseas markets grew four to five times, particularly in North America and Europe, which saw increases of 800-900% [2][17][19]. - **Store Expansion**: Plans to open 100 new overseas stores in 2025, with over 140 already established by May 2025, primarily in landmark locations in the US, Europe, and Southeast Asia [2][21]. - **Revenue Projections**: Expected revenue for H1 2025 is projected to exceed 20 billion yuan, with full-year revenue anticipated to reach 27-30 billion yuan [2][22]. Key Points on Alibaba Pictures (Damai Entertainment) - **Strategic Shift**: The company is focusing on IP entertainment and performance business, moving away from traditional film operations. This strategic shift has positively impacted its stock price [13][14]. - **Revenue Contribution**: IP-derived business is expected to account for 20% of total revenue in FY 2025, with significant growth in the Alipay business segment [14][16]. - **Future Growth**: The company is expected to see growth from ticketing and IP derivative products, with a projected adjusted EBITDA of around 1.2 billion yuan for 2025 [15][16]. Key Points on Kawoo - **Sales Challenges**: Kawoo's Q1 2025 sales growth is not optimistic, with a decline in secondary market prices for My Little Pony products. The company is facing pressure despite some support from the Nezha IP [2][27]. - **Revenue Fluctuations**: Historical revenue has shown significant volatility, with 2024 revenue reaching 10 billion yuan, but challenges remain for 2025 [26][29]. - **Future Growth Areas**: Future growth is expected from category expansion and overseas market development, with plans to enter Southeast Asia and diversify product offerings [30]. Additional Insights - **Market Sentiment**: The overall market sentiment for these companies is optimistic, with expectations of continued growth driven by new product launches and international expansion efforts [10][12][17]. - **Risks**: Potential risks include high unlock ratios for shares and the need for sustained growth in overseas markets to maintain valuation levels [11][12]. This summary encapsulates the key insights and projections from the conference call, highlighting the performance and strategic directions of the companies involved in the IP consumer goods sector.
这对外交部点赞父子背后,潜藏了人生旷野与创新高原
Guan Cha Zhe Wang· 2025-06-04 13:27
Core Insights - The article highlights the journey of Yao Cong, the creator of the Douyin IP "Dream Maker Xiaoyi," who has gained significant popularity with 1.6 million followers after participating in an open mic event [2] - The narrative emphasizes the innovative potential of Yao Cong's creations, which include various imaginative toys and machines, showcasing a blend of creativity and engineering [5][19] Group 1: Background and Personal Journey - Yao Cong is not from a wealthy background; he grew up in a small town in Guangxi, where his parents sold handmade goods at markets [6] - His early interest in crafting and building was sparked by helping his parents and experimenting with materials found at home [6][12] - He excelled in art during high school, ranking first in the art category in Guangxi province, and later pursued architecture at Huaqiao University [9][10] Group 2: Transition to Content Creation - After moving to Changsha, Yao Cong faced challenges in the architecture industry, leading to a period of unemployment [11] - He rekindled his passion for crafting with his son, Xiaoyi, leading to the creation of engaging DIY projects that gained traction on social media [12][15] - The family began sharing their projects on Douyin, which unexpectedly gained popularity, prompting Yao Cong to invest more time and resources into content creation [15][32] Group 3: Innovation and Market Potential - Yao Cong's projects are characterized by low-cost materials, often sourced from everyday items, demonstrating a resourceful approach to innovation [13][26] - The article discusses the broader ecosystem that supports creators like Yao Cong, including the availability of affordable components and open-source software [28][30] - There is potential for Yao Cong's creations to evolve beyond toys into practical applications in rescue, logistics, and research, indicating a vision for future development [19][34] Group 4: Cultural and Economic Context - The rise of Douyin and similar platforms has created a fertile ground for creators, allowing them to gain visibility and support for their innovative ideas [32] - The article notes the flourishing of Chinese popular culture and its impact on the creative landscape, suggesting that Yao Cong's work is part of a larger cultural movement [30][34] - The narrative reflects on the transformation of the creative industry in China, highlighting the shift from reliance on foreign resources to a more self-sufficient and innovative environment [34]
玩科技重庆上瘾了!宇树机器人、变形金刚、无人机来过“五一”
Group 1: Event Highlights - During the "May Day" holiday, Chongqing will feature a drone show with 5,000 drones illuminating the night sky, showcasing artistic and technological displays from May 1 to May 5 [3][6] - The drone performances will include themes like "Future City," featuring creative visuals such as the Longan Automobile digital transformation and the spicy aroma of local cuisine [6][9] - The city has seen a significant increase in tourism, with visitor numbers during the Spring Festival rising nearly 19% year-on-year, and overnight visitors increasing by 44% [9] Group 2: Technological Integration - Chongqing is being recognized as a "cyberpunk city" due to its unique urban landscape, which has captivated global audiences, including social media influencers [5] - The integration of technology in tourism is evident with the introduction of robots and drone shows, enhancing the overall visitor experience [4][9] - The city plans to establish regular drone and light shows, with an estimated 90 performances scheduled throughout the year [8] Group 3: Collaborative Efforts - The 2025 China (Chongqing) International Consumption Festival is a collaborative effort involving multiple government departments, aiming to boost local consumption and tourism [11][12] - The festival will run until May 31, featuring various themed activities that combine commerce, culture, sports, and tourism [11] - The event includes initiatives like issuing consumption vouchers and promoting local brands, enhancing the synergy between tourism and commerce [12][13]