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苹果推出小程序合作伙伴计划:App Store抽成降至15%
Feng Huang Wang· 2025-11-13 23:07
Group 1 - Apple launched the "Mini Apps Partner Program" on November 14, reducing the in-app purchase commission rate from 30% to 15% for participating developers [1][2] - Developers must integrate several specified Apple technologies, including advanced business APIs and age rating declaration APIs, to optimize the purchasing process and support content age classification [1] - The program is applicable to apps hosting mini apps or games on iOS and iPadOS platforms, with all content needing to comply with Apple's review agreements [1] Group 2 - Since 2017, Apple has supported the development of mini apps and games using HTML5 and JavaScript, with further technical support for in-app purchases introduced in January [2] - The new partnership program is seen as a continued investment in the mini app ecosystem, aimed at attracting more developers to deepen their content and commercial presence on Apple's platform [2] - Analysts believe that lowering the commission may enhance developers' revenue potential and further drive the commercialization of the mini app ecosystem, reflecting Apple's strategic adjustments in maintaining platform ecology and developer relations [2]