Group 1 - The report focuses on the core logic of operating on Xiaohongshu for beginners, proposing a three-step precise positioning method from persona, benchmark accounts, and content [1] - Persona positioning should combine personal identity, profession, interests, skills, and resources to select suitable categories (e.g., fashion, food, maternal and infant care) and monetization paths (content collaboration, platform e-commerce, knowledge payment) [1][2] - The process of building and packaging an account includes selecting profile pictures (brand logo, personal photo, main products), nickname combinations (brand + category, name + region), and introduction templates (brand strength, product strength, service strength) [1][2] Group 2 - Identifying benchmark accounts involves a three-step method: "search keywords (precise search + general search) - filter suitable accounts (accounts with less than 10,000 followers and active accounts with viral posts) - analyze account homepage, style, and services" [1] - The content positioning must match mainstream platform formats (images, live images, videos, live broadcasts) and adhere to principles of "quality (material, cost-effectiveness), scenarios (work, life scenarios), and atmosphere (single product aesthetics, emotional resonance)" [2] - Different categories (e.g., maternal and infant care, beauty, outdoor) should have tailored content directions, such as focusing on scene dressing and slimming techniques for clothing categories, and taste testing and tutorials for food categories [2]