Core Insights - Recent discussions among operators reveal significant issues with KOS accounts on Xiaohongshu, including account bans and limited visibility of posts, indicating a shift in platform governance [1][2][3] - The platform has initiated a new round of strict controls, particularly affecting KOS accounts linked to the medical and education sectors, resulting in a substantial decrease in visibility and engagement for many operators [5][6][14] Group 1: KOS Account Challenges - Many operators have reported that their KOS accounts have been banned or limited, leading to a nearly 50% drop in overall traffic for their content [3][5] - The recent governance actions by Xiaohongshu are linked to a broader crackdown on the medical beauty industry, which has also impacted related sectors like oral health and education [5][6] - Operators are now facing stricter requirements for compliance, including the need for proper medical qualifications and certifications to avoid account bans [11][12] Group 2: Industry Impact and Adjustments - The crackdown on KOS accounts has extended beyond the medical field to real estate, education, and finance, with over 270 accounts being permanently frozen for non-compliance [6][14] - Operators in the education sector have been particularly affected, with many accounts being banned for promoting services without the necessary qualifications [11][12] - Successful operators are adapting by focusing on high-quality content and compliance with platform regulations, shifting from low-cost acquisition strategies to more sustainable, compliant practices [15][16]