葡萄糯米混合发酵酒、葡萄园机械作业全功能机器人、葡萄酒"国风"系列器皿器具、免埋土酿酒葡萄生 态栽培技术……在第五届中国（宁夏）国际葡萄酒文化旅游博览会期间，葡萄酒领域的24项"五新"成果 发布。正是依托在技术、产品、设计、装备等方面的创新突破，近年来，宁夏、新疆、甘肃、云南等地 一批新兴葡萄酒产区快速崛起，产品竞争力和品牌影响力显著提升，推动我国葡萄酒产业在困境中破 局，直面市场复杂挑战，香飘世界。 多元投资热土 不久前，全球葡萄酒巨头、澳大利亚富邑葡萄酒集团以1.3亿元完成了对宁夏贺兰山东麓青铜峡产区望 月石酒庄75%股权的收购，标志着富邑葡萄酒集团在我国葡萄酒市场的战略布局进入新阶段。 目前，我国已基本形成宁夏、新疆、甘肃、河北、山东、云南、辽宁和吉林等8个葡萄酒产区，拉菲、 保乐力加、富邑等全球葡萄酒巨头相继落地布局，推动我国从单一的全球潜在葡萄酒出口市场，向新兴 消费市场培育和全球生产投资布局并重转变。 宁夏产区，兼具东方美学与国际品质的全球酒庄投资新标杆；山东产区，中国葡萄酒产业投资目的地与 全球化出海桥头堡；新疆产区，葡萄酒现代化创意工厂和异域风情的酒旅新空间；云南产区，改写传统 纬度带认知的东 ...

Core Insights - The article highlights the rapid development and innovation in China's wine industry, particularly in regions like Ningxia, Xinjiang, Gansu, and Yunnan, showcasing new technologies and products that enhance competitiveness and brand influence [1][2][3] Group 1: Industry Developments - The fifth China (Ningxia) International Wine Culture and Tourism Expo showcased 24 innovative achievements in the wine sector, including new fermentation techniques and eco-friendly cultivation methods [1] - The acquisition of a 75% stake in a winery by Australia's Treasury Wine Estates for 130 million yuan signifies a strategic expansion into China's wine market [2] - China's wine industry has established eight major wine-producing regions, with Ningxia emerging as a benchmark for global wine investment, while other regions like Shandong and Xinjiang are also gaining prominence [2][3] Group 2: Market Trends - The report indicates that the wine production area in Ningxia has reached 606,000 acres, accounting for nearly 40% of the national total, with an annual production of 140 million bottles, making it the largest concentrated wine-producing area in China [3] - The overall wine market in China is experiencing a downturn, with a projected production of 118,000 kiloliters in 2024, a decrease of 25,000 kiloliters from 2023, indicating a contraction in industry scale [4][5] - Despite the challenges, certain segments like white and semi-sweet wines are seeing growth, with online retail sales of white wine increasing by 14.3% year-on-year in 2024 [5] Group 3: Consumer Behavior - Young consumers are increasingly interested in unique flavors and sustainable production, presenting new opportunities for the wine industry [7][8] - The wine consumption in China is relatively low compared to spirits, with approximately 1.04 million bottles consumed daily, suggesting a need for targeted marketing strategies to attract more consumers [7] - The shift towards affordable, high-quality wines is evident, with the price segment of 50 to 100 yuan accounting for 24.7% of online retail sales in 2024, up 2.8 percentage points from 2022 [5]