Core Viewpoint - The article discusses the transformation of Shaolin Temple into a cultural IP under the leadership of Shi Yongxin, highlighting the contrast between its historical neglect and its current status as a popular cultural symbol [1][4]. Historical Context - Shaolin Temple entered a long period of neglect after the 1928 fire, with very few monks remaining, leading to its diminished operational status before the reform and opening [2]. - The rise of Shaolin's martial arts culture largely occurred after the temple's decline, with significant cultural references emerging from the 1950s onwards, particularly through literature and film [3]. Cultural Revival - Shi Yongxin's tenure saw a concerted effort to "revive" Shaolin martial arts, which had been interrupted for nearly 60 years, through the appropriation of existing cultural narratives rather than genuine historical continuity [4][6]. - The establishment of the Shaolin Martial Arts Team in 1984 and subsequent international tours helped to popularize Shaolin culture, although the authenticity of the martial arts being taught has been questioned [6][8]. IP Development - The construction of the new Sutra Repository in 1993, despite lacking original texts, served to create a narrative around Shaolin's cultural heritage, enhancing its appeal to tourists [7]. - The article argues that the success of Shaolin Temple as a cultural IP is partly due to external entities promoting Shaolin culture, which has inadvertently supported the temple's brand [8][10]. Comparison with Wudang Mountain - Wudang Mountain, despite having a larger tourist base, has not effectively capitalized on its cultural narratives in the same way as Shaolin Temple, leading to a disparity in cultural influence [9][10]. - The article suggests that the difference in IP management strategies between Shaolin and Wudang is a key factor in their respective cultural impacts [10][11]. Conclusion - The article concludes that while Shi Yongxin's methods of cultural appropriation may be ethically questionable, they have proven effective in establishing Shaolin Temple as a significant cultural IP, demonstrating a strategic approach to leveraging existing cultural narratives for commercial success [11].