Core Viewpoint - The recent surge in the resale price of the limited edition red "Scream" drink on second-hand platforms indicates a growing consumer interest and potential market demand for unique beverage products, particularly those with nostalgic value [2][4]. Group 1: Product Overview - The red "Scream" drink, launched by Nongfu Spring in 2004, is a unique flavor within the "Scream" functional beverage series, initially not well-received due to its distinct taste [2]. - The drink is positioned as a plant-based beverage, containing ingredients like green tea, bamboo leaves, and ginseng powder, aimed at replenishing electrolytes [2][4]. - In 2021, Nongfu Spring introduced a new series of isotonic electrolyte drinks targeting sports scenarios, contributing to the brand's revenue growth [3]. Group 2: Market Dynamics - The resale prices for the red "Scream" drink on second-hand platforms range from 48 to 88 yuan, with some listings reaching as high as 1000 yuan for a full box of 15 bottles [2][4]. - The drink was briefly re-released in 2024 to celebrate its 20th anniversary, selling out quickly on Tmall, indicating strong consumer demand [4]. - The significant markup on the resale market, with prices reaching approximately ten times the original price, suggests a strategic marketing approach by sellers to create a sense of scarcity and attract collectors [4].