Core Insights - Shandong's audio-visual industry generated approximately 130 billion yuan in total revenue last year, with a projected growth of about 11.6% for 2024, reaching around 130 billion yuan [1][2] - The provincial government is implementing a series of supportive measures for high-quality audio-visual content creation, including financial support for outstanding projects [1][3] Industry Overview - The audio-visual industry encompasses content production, broadcasting, equipment manufacturing, and services, becoming a significant driver of the digital economy and cultural industry globally [1][2] - Shandong has 153 broadcasting institutions and 2,900 film production companies, with 217 large-scale audio-visual enterprises [1][3] Policy and Development Goals - The provincial government has outlined six major initiatives to enhance the audio-visual industry, aiming to cultivate over 300 key enterprises and establish more than 20 provincial and 2 national audio-visual industry bases by 2027 [2][3] - By 2030, the industry aims to achieve an annual revenue exceeding 300 billion yuan, with a more rational industrial structure and development layout [2] Technological Advancements - The province is promoting the application of advanced technologies such as ultra-high-definition, AI, AR/VR, and 3D in content production to enhance artistic effects [3] - As of now, Shandong has 14.92 million IPTV 4K ultra-high-definition set-top box users, with 100% of provincial and municipal broadcasting institutions achieving high-definition broadcasting [3] Notable Projects - The sequel to the classic animated series "Haier Brothers," which first aired in 1995, has officially commenced production, reflecting the demand for nostalgic content among audiences [4] - The project is supported by the provincial broadcasting authority and Haier Group, with industry experts collaborating on the creative direction and distribution strategies for the sequel [4]