Core Insights - The newly opened Sam's Club in Changping, Beijing, is the largest Sam's Club in the city, attracting significant customer traffic on its opening day [1][4] - The store did not offer special promotions on its opening day, with only a few items included in a recommended series at mild discounts, while most items remained at regular prices [1] - The store's opening attracted a large number of resellers, with reports of individuals purchasing limited items for resale at higher prices [8] Customer Engagement - On the opening day, customers experienced long wait times, with reports of queues lasting up to 2 hours, and even at 8 PM, people were still waiting to enter the store [4] - Social media activity indicated a strong interest in the store, with many users sharing their experiences and comments about the event [4] Product Offering - The Changping store introduced Beijing's first Sam's Jewelry Center, marking a shift from previous collaborations with other jewelry brands to a self-operated jewelry business model [8] - The store featured limited purchase items, such as a Christmas decoration priced at 199.9 yuan, which was being resold at 206-260 yuan by resellers [8] Expansion Plans - Sam's Club plans to increase its presence in China, with expectations to reach a total of 63 stores by the end of this year and an additional 10 stores by 2025 [8] - Despite facing public scrutiny over product selection and service quality, Sam's Club continues to show strong performance, becoming a key growth driver for Walmart in China [9]