Group 1 - The core viewpoint of the article highlights the regulatory challenges faced by Shengmeilun, a leading domestic perfume company, following its recent fine for violating raw material usage regulations amidst a booming perfume market in China [1][11]. - Shengmeilun was fined 10,000 yuan for not adhering to mandatory national standards or technical specifications in raw material usage, as per the Cosmetic Supervision and Administration Regulations [1][2]. - The company has a history of quality issues, having previously been penalized for products containing the banned substance DEHP, which was detected in its perfumes in 2016 and 2017 [4][5][6]. Group 2 - The regulatory environment for the perfume industry in China is tightening, with an increase in penalties for non-compliance, indicating a shift towards stricter oversight [11][12]. - Other perfume brands have also faced significant fines for similar violations, suggesting a broader trend of increased scrutiny within the industry [12][13]. - The article emphasizes the need for companies in the perfume sector to enhance their quality control measures and maintain compliance to protect their brand reputation as consumer awareness grows [11][16].