Core Insights - JD's subsidiary Jingxi has achieved significant sales milestones during the 11.11 shopping festival, showcasing the strong market appeal of its quality and affordable personal care products [1][3][5] Supply Chain and Market Strategy - Jingxi's success is attributed to its deep integration of supply chain resources and precise understanding of consumer trends, utilizing a "source direct procurement, factory direct supply" model to deliver products directly to consumers [1][10] - This model has shortened the product circulation chain, enhancing efficiency from production to consumption, and has revitalized local industries, particularly in regions like Yichang and Shantou [1][3] Product Performance - The "Vitality 28" hand sanitizer sold over 50,000 bottles daily during the initial sales period, indicating the market potential of domestic brands [1] - The Shantou-based toothbrush sold 200,000 units within 28 hours during a promotional event, marking it as a leading product in its category [3] - A mouthwash developed in collaboration with leading enterprises in Foshan sold nearly 20,000 bottles during the 11.11 period, further demonstrating Jingxi's capability to create popular products [5][6] Emerging Consumer Trends - Jingxi is actively expanding into new consumer scenarios, such as "home light medical beauty," by introducing effective skincare products at competitive prices, achieving sales of over 200 units per day during the 11.11 event [8] - The platform has successfully identified and marketed differentiated beauty products, such as the Chitosan mask, which has gained consumer recognition for its effectiveness [9] Future Growth and Strategic Initiatives - By 2025, JD plans to launch a strategic entry point called the "Special Price Channel," aimed at the lower-tier market, to offer consumers high-quality, low-cost products [10] - Jingxi has connected with over 260 quality industrial belts nationwide in the past two years, serving over 370 million consumers, and is projected to achieve a tenfold increase in transaction volume by 2025 compared to 2024 [10]