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喜茶heytea lab 2.0全国首店落地上海:集合四大灵感实验室
Feng Huang Wang· 2026-02-28 03:52
Core Insights - Heytea has officially opened its first heytea lab 2.0 store in Shanghai, integrating four laboratory sections: tea lab, cake lab, gelato lab, and bake lab, with the bake lab making its debut in Shanghai [1] Group 1: Product Offerings - The new store features six limited or first-launch products, including three products developed from the custom tea base "Yanlan Oolong": "Yanlan. Chongming Rice Brew," "Yanlan 7," and "Yanlan 3," with the first product incorporating traditional Chongming rice brew elements [1] - The cake lab and gelato lab introduced "Song Song Salted Egg Yolk Gelato" and "Flowing Heart Egg" cake, utilizing local Shanghai flavors from "Lifeng" salted egg yolk [1] Group 2: Store Design and Concept - The store's design theme is "unfinished," featuring exposed structures and movable components to emphasize experimentation and openness [1] - The store also showcases product development manuscripts, highlighting the experimental process of heytea lab [1] Group 3: Expansion and Future Plans - Heytea lab was first launched in 2016 and has previously opened locations in Shenzhen, Guangzhou, and New York [1] - The bake lab is set to debut in Shenzhen in June 2025, while since February 2026, Heytea has been opening new stores and upgrading existing ones in cities like Shanghai, Guangzhou, Chengdu, and Nanjing [1]