在茶饮圈内产品迭代加速、同质化严重的当下，一家新店为何能引发如此热度？我专程去探了一番。 排队8 小时 喜茶 Lab 2.0 到底有什么不一样？ 2月28日，喜茶Lab 2.0 首店正式亮相，开业前 7 天全场产品"买一送一"，新店型 + 促销活动 ，让该店迅速爆火。 从南京西路地铁站一出站就能看到这家店， 开业当天天还未亮，店门口已排起长龙。店员举着"预计等候8小时"的牌子，劝顾客理性排队。 早上9点半，距离营业还有半小时，排队被临时叫停——当时有人已等侯超过5小时。用现场网友的话："排队堪比迪士尼""人山人海"。 以下文章来源于咖门 ，作者少华 咖门 . 聚焦茶饮、咖啡行业，关注饮品新风潮 刚开年，喜茶就搞了波大动作——全球首家lab2.0门店在上海丰盛里亮相。 开业前两天，店门口"人山人海"， 有人天没亮就开始排队。网友形容："排队堪比迪士尼"。 这家店为何如此火爆？我们来一探究竟： 集四大实验板块，菜单产品近 100 个 这家店最大的特色，是首次集齐喜茶四大实验板块： Bake Lab （烘焙实验），首次登陆上海； Cake Lab （蛋糕实验），此前仅在广州有店； Tea lab （茶饮实验），以" ...

Core Insights - Heytea has officially opened its heytealab 2.0 flagship store in Shanghai, showcasing a new experimental concept that combines four laboratory sections: tealab, cakelab, gelatolab, and bakelab, marking the first time bakelab has launched in Shanghai [1][3] - The new store features six exclusive products, including three new tea-based creations that utilize a custom tea base called "Yanlan Oolong," highlighting the brand's commitment to innovative product development [2][5] Group 1: Product Innovation - The heytealab concept emphasizes experimental product development, offering a diverse range of tea beverages and desserts that cater to consumer preferences [2][5] - The new products include "Yanlan·Chongming Rice Brew," "Yanlan 7," and "Yanlan 3," each showcasing unique flavor profiles derived from the Yanlan Oolong tea base [2][3] Group 2: Store Experience - The Shanghai store is designed as an "unfinished" experimental space, focusing on a minimalist aesthetic that highlights raw materials and structural elements, allowing for a dynamic customer experience [4][5] - The layout encourages fluid movement between the different laboratory sections, fostering an environment for ongoing experimentation and product exploration [4][5] Group 3: Expansion Strategy - Heytea continues to expand its presence in major cities, with new store openings in Shanghai, Guangzhou, Chengdu, and Nanjing, while also planning to launch a new location in New York's Times Square by February 2025 [5][6] - The brand aims to enhance its product offerings and customer experiences through the introduction of new laboratory concepts and ongoing store upgrades [6]

空间设计以"未完成"为主题，采用裸露结构与可移动板块，强调实验性与开放性。店内还展示产品研发 手稿，呈现heytea lab的实验过程。 凤凰网科技讯2月28日，喜茶上海丰盛里lab店正式开业，为heytea lab2.0全国首店。该店首次集合四大 实验室板块——tea lab、cake lab、gelato lab与bake lab于同一空间，其中bake lab为首次登陆上海。 门店同步推出6款限定或首发新品。tea lab基于定制茶底"岩兰乌龙"开发出"岩兰.崇明米酿""岩兰7"及"岩 兰3"三款产品，其中"岩兰.崇明米酿"融入上海传统崇明米酿元素。cake lab与gelato lab则推出"松松咸蛋 黄喜拉朵"及"流心蛋"蛋糕，采用上海本地"立丰"松松及咸蛋黄风味。 heytea lab为喜茶于2016年推出的实验性店型，此前已在深圳、广州、纽约等地开设，bake lab于2025年6 月在深圳首发。2026年2月以来，喜茶还在上海、广州、成都、南京等地落地新店及升级现有门店。 ...

Core Insights - Heytea has officially launched its heytea lab 2.0 flagship store in Shanghai, showcasing a new experimental concept that combines four distinct laboratory sections: tea lab, cake lab, gelato lab, and bake lab [2][3][10] - The new store features six exclusive products, including three new tea lab offerings based on a custom tea base "Yanlan Oolong," highlighting the brand's commitment to innovative product development [3][5][6] Product Development - The tea lab introduces three new products: "Yanlan·Chongming Rice Brew," "Yanlan 7," and "Yanlan 3," each offering unique flavor profiles and combinations [5][6] - The cake lab and gelato lab also launched new items, including "Song Song Salted Egg Yolk Gelato" and "Flowing Heart Egg Cake," which reflect local culinary inspirations [8][10] Store Experience - The Shanghai lab store emphasizes an "unfinished" experimental space, focusing on a minimalist design that highlights raw materials and structural elements, allowing for a dynamic customer experience [10][12] - The store layout encourages fluid movement between the different lab sections, fostering an environment for ongoing product experimentation and consumer engagement [10][12] Expansion Strategy - Heytea is rapidly expanding its presence in major urban centers, with new store openings in cities like Shanghai, Guangzhou, Chengdu, and Nanjing, while also planning to introduce the heytea lab concept in New York's Times Square by February 2025 [13][17] - The company aims to continue enhancing its store experiences and product offerings, with plans for further openings and upgrades to existing locations through 2026 [17]