Core Insights - The article highlights the innovative marketing strategies adopted by the Laoshan Scenic Area to enhance its visibility and visitor numbers amidst evolving consumer demands in the tourism industry [1][2][3][4][5] Group 1: Innovative Marketing Strategies - The scenic area has shifted from traditional sightseeing marketing to innovative cross-industry collaborations, launching themed marketing activities to attract visitors [1][2] - A notable initiative involved the promotion of the animated film "Liao Zhai: Lan Ruo Si," where the scenic area partnered with Wanda Film to convert movie popularity into tourism revenue through ticket giveaways and discounts [2] - The scenic area has implemented a "ticket root economy," offering half-price admission to visitors holding movie or concert tickets, significantly boosting visitor numbers during events like the Qingdao International Beer Festival [2] Group 2: Targeted Marketing Approaches - The scenic area has developed precise marketing strategies tailored to different customer segments, utilizing data analysis to understand visitor preferences and behaviors [3] - A mechanism for analyzing holiday trends and visitor demographics has been established, leading to successful promotional campaigns that increased out-of-province visitor numbers [3] - Efforts to expand international visitor markets have been made, focusing on partnerships with international travel agencies to attract tourists from Japan, South Korea, Southeast Asia, and Europe [3] Group 3: Digital Transformation - The scenic area is advancing its digital transformation by creating immersive marketing experiences that enhance visitor engagement and satisfaction [4][5] - Collaborations with online travel agencies (OTAs) like Meituan and Ctrip have improved the visitor experience through multilingual ticketing and integrated entry systems [4] - The implementation of online platforms for reservations and smart navigation has streamlined visitor access and reduced wait times, contributing to higher satisfaction levels [5] Group 4: Overall Impact - The combination of innovative marketing, targeted strategies, and digital enhancements has led to a significant increase in both brand influence and visitor numbers for the Laoshan Scenic Area [5] - The scenic area aims to continue its marketing innovations, contributing valuable insights for the high-quality development of the tourism industry [5]