Group 1 - The company is innovating customer experience by utilizing live streaming to promote non-fuel products, exemplified by a convenience store manager acting as a "oil station anchor" [1] - The company has launched a dual-engine strategy combining online promotions and offline services, including limited-time gasoline cash vouchers and discount coupons through Douyin, reaching over 20 million customers in 20 days [3] - The company is implementing tailored services for different customer segments, such as offering new customer incentives and exclusive discounts for loyal customers, while also providing on-site card services [3][5] Group 2 - Local branches are customizing services based on customer needs, such as installing high-flow fuel pumps for logistics companies and supplying essential goods to local businesses [5] - The company is actively responding to customer demands, providing flexible fuel delivery services that enhance convenience for project managers operating in various locations [3][5]

4月29日，黄山旅游（600054）（600054.SH）发布2025年一季报。2025年一季度，公司实现营业收入 4.03亿元，同比增长19.79%；归母净利润3689.50万元，同比增长44.69%；扣非净利润3497.62万元，同 比增长55.79%。 报告期内，黄山旅游通过一系列创新的营销策略和丰富的活动安排，提升景区影响力和市场竞争力，实 现了接待人数的显著增长。 假期接待人数显著增长，景区运营能力提升 2025年春节假期，黄山市全市各景区点共接待游客331.4万人次、同比增长38.31%；黄山区全区共接待 游客75.5万人次，旅游总收入6.15亿元，分别同比增长16.15%和15.38%；假期8天，黄山风景区接待游 客人数超20万。大年初二至初七，景区日接待游客均达冬季最大承载量，体现了黄山作为热门旅游目的 地的强大吸引力，也反映出黄山旅游在节假日期间的高效运营能力。 多维营销拓展市场，创新活动激发景区活力 今年以来，黄山旅游在营销策略上展现了极高的创新性和前瞻性，通过跨界合作和主题活动，成功吸引 了不同客群的关注，实现了从"流量"到"留量"的转变。 面对国内游客，黄山旅游通过多种宣传渠道和活动形 ...

Group 1 - The core viewpoint of the articles highlights Lin's Home's deep collaboration with Douyin Mall for a promotional event, setting a new marketing benchmark in the durable consumer goods market amid increasing competition [1] - Lin's Home successfully engaged consumers through precise content marketing strategies, addressing challenges such as long decision-making cycles and high trial costs [1] - The company utilized the excitement surrounding the Paris Olympics by partnering with trampoline world champion Luo Dan, integrating sports spirit into home living through short videos and live interactions, enhancing brand recognition and consumer aspirations for a healthy lifestyle [1] Group 2 - Lin's Home focused on urban emotional demographics by collaborating with popular short drama influencer Mu Rongzhuang to create a series that cleverly integrated product features and design into the storyline, effectively promoting consumer conversion [1] - During the annual strategic new product launch, Lin's Home showcased its unique products through a combination of live streaming and on-site events with global brand ambassador Wang Yibo, bridging the gap between the brand and consumers [1] - The multi-account matrix promotion strategy on Douyin attracted widespread consumer attention and participation, driving short-term sales goals and establishing a positive brand image [1][2] Group 3 - This collaboration not only solidified Lin's Home's leadership position in the home furnishings industry but also provided new momentum and direction for the industry's digital transformation and innovative development [2] - Lin's Home plans to continue exploring innovative marketing paths to offer consumers more fashionable, comfortable, and diverse home products in the future [2]