齐鲁晚报·齐鲁壹点 台雪超 通讯员张静 在黄海之滨、青岛东隅，崂山风景名胜区宛如一颗宝石镶嵌其间。它三面环海，西衔陆地，规划面积达 446平方公里，游览区面积也有161平方公里之广，由流清、巨峰、太清、华严、仰口、九水、华楼7个 游览区共同构成，景点数量多达220余处，恰似一幅徐徐展开的山水画卷，每一处都蕴含着自然的神奇 与文化的厚重。 以"票根经济"点燃消费热情。游客持《聊斋·兰若寺》等电影票根可享崂山景区门票半价优惠；游客观 看凤凰传奇、毛不易、汪苏泷等明星演唱会，凭演唱会门票和身份证可享景区门票半价优惠……此外， 与青岛国际啤酒节合作推出联动套餐，第35届啤酒节期间，景区累计接待游客111.6万人次。 精准营销"靶向箭"： 在旅游业市场面临新挑战、消费者需求不断升级的当下，近年来，景区积极探索创新营销策略，凭借打 造特色主题营销活动、拓展精准化客源市场、构建沉浸式宣传体系等一系列举措，有效提升了景区的知 名度与客流量，奏响了一曲文旅融合发展的动人乐章。 特色活动"大秀场"： 跨界联动IP引流转化高 近年来，景区不断突破传统山海观光营销模式，创新推进跨界联动，推出一批特色主题营销活动。 以"银幕IP"撬动 ...

跨界联动IP引流转化高 在黄海之滨、青岛东隅,崂山风景名胜区宛如一颗宝石镶嵌其间。它三面环海,西衔陆地,规划面积达446 平方公里,游览区面积也有161平方公里之广,由流清、巨峰、太清、华严、仰口、九水、华楼7个游览区 共同构成,景点数量多达220余处,恰似一幅徐徐展开的山水画卷,每一处都蕴含着自然的神奇与文化的厚 重。 在旅游业市场面临新挑战、消费者需求不断升级的当下,近年来,景区积极探索创新营销策略,凭借打造特 色主题营销活动、拓展精准化客源市场、构建沉浸式宣传体系等一系列举措,有效提升了景区的知名度 与客流量,奏响了一曲文旅融合发展的动人乐章。 台雪超 青岛报道 通讯员 张静 特色活动"大秀场": 细分市场拓展客源版图 景区针对不同客源市场特点,制定精准营销策略,并通过区域合作扩大客源覆盖面。 近年来,景区不断突破传统山海观光营销模式,创新推进跨界联动,推出一批特色主题营销活动。 以"银幕IP"撬动"在地资源"。今年暑假,动画电影《聊斋·兰若寺》热映,片中《崂山道士》的奇幻叙事热 度持续升温,景区抢抓机遇,通过沉浸式演出场景创新、全域传播的立体化布局,推动"观影热度"转化 为"消费动能"。该电影上映期间 ...

Group 1 - The company reported a decline in revenue and net profit for the first half of 2025, with revenue at 1.08 billion yuan, down 8.3% year-on-year, and net profit at 400 million yuan, down 27.4% year-on-year [1] - New projects showed positive performance while mature projects remained stable; the Shanghai project turned profitable, generating revenue of 65.82 million yuan and a net profit of 3.66 million yuan in H1 2025 [1][2] - The company faced pressure on net profit margins due to increased marketing expenses and a decline in light asset business revenue, resulting in a gross margin of 65.72%, down 3.47 percentage points year-on-year [2] Group 2 - The company signed two new light asset projects in Qingdao and Taizhou, which are expected to support future revenue growth [2] - The company is focusing on its core business of "theme parks + cultural performances," utilizing innovative marketing strategies and upgrading content and facilities to enhance competitiveness [2] - Profit forecasts for 2025-2027 have been revised downwards due to economic conditions and pressure on existing project revenues, with expected net profits of 1.053 billion, 1.176 billion, and 1.309 billion yuan respectively [3]

Group 1 - The company is innovating customer experience by utilizing live streaming to promote non-fuel products, exemplified by a convenience store manager acting as a "oil station anchor" [1] - The company has launched a dual-engine strategy combining online promotions and offline services, including limited-time gasoline cash vouchers and discount coupons through Douyin, reaching over 20 million customers in 20 days [3] - The company is implementing tailored services for different customer segments, such as offering new customer incentives and exclusive discounts for loyal customers, while also providing on-site card services [3][5] Group 2 - Local branches are customizing services based on customer needs, such as installing high-flow fuel pumps for logistics companies and supplying essential goods to local businesses [5] - The company is actively responding to customer demands, providing flexible fuel delivery services that enhance convenience for project managers operating in various locations [3][5]

Core Insights - Huangshan Tourism reported a significant increase in revenue and profit for Q1 2025, with operating income reaching 403 million yuan, a year-on-year growth of 19.79%, and net profit attributable to shareholders at 36.89 million yuan, up 44.69% [1] Group 1: Performance Metrics - In Q1 2025, the company achieved a net profit of 36.89 million yuan, reflecting a 44.69% increase year-on-year [1] - The company's non-recurring net profit was 34.98 million yuan, marking a 55.79% year-on-year growth [1] - During the 2025 Spring Festival, Huangshan City received 3.314 million tourists, a 38.31% increase compared to the previous year [2] Group 2: Operational Efficiency - The company demonstrated enhanced operational capabilities during peak holiday periods, with the Huangshan scenic area receiving over 200,000 visitors during the Spring Festival [2] - The introduction of the "Smart Travel Huangshan" app significantly improved service efficiency, with nearly 300,000 visits and over 900,000 inquiries answered during the holiday [2] - During the Qingming holiday, the Huangshan scenic area welcomed over 95,000 visitors, a 26.68% increase year-on-year [2] Group 3: Marketing Strategies - Huangshan Tourism employed innovative marketing strategies, including cross-industry collaborations and themed events, to attract diverse customer segments [3] - The company increased brand exposure through various advertising channels, including public transport and social media campaigns [3] - Themed activities such as "Cultural Spring Festival at Huangshan" and "Spring Travel at Huangshan" enriched the visitor experience and integrated culture with tourism [3] Group 4: Market Expansion - The company expanded its market reach through collaborations with brands like Meituan and Huaren Snow Beer, creating new cultural tourism experiences [4] - Huangshan Tourism participated in international events, enhancing its global visibility and reputation through media coverage from outlets like BBC and Daily Mail [4] - The optimization of overseas social media operations has strengthened the company's international communication efforts [4]

Group 1 - The core viewpoint of the articles highlights Lin's Home's deep collaboration with Douyin Mall for a promotional event, setting a new marketing benchmark in the durable consumer goods market amid increasing competition [1] - Lin's Home successfully engaged consumers through precise content marketing strategies, addressing challenges such as long decision-making cycles and high trial costs [1] - The company utilized the excitement surrounding the Paris Olympics by partnering with trampoline world champion Luo Dan, integrating sports spirit into home living through short videos and live interactions, enhancing brand recognition and consumer aspirations for a healthy lifestyle [1] Group 2 - Lin's Home focused on urban emotional demographics by collaborating with popular short drama influencer Mu Rongzhuang to create a series that cleverly integrated product features and design into the storyline, effectively promoting consumer conversion [1] - During the annual strategic new product launch, Lin's Home showcased its unique products through a combination of live streaming and on-site events with global brand ambassador Wang Yibo, bridging the gap between the brand and consumers [1] - The multi-account matrix promotion strategy on Douyin attracted widespread consumer attention and participation, driving short-term sales goals and establishing a positive brand image [1][2] Group 3 - This collaboration not only solidified Lin's Home's leadership position in the home furnishings industry but also provided new momentum and direction for the industry's digital transformation and innovative development [2] - Lin's Home plans to continue exploring innovative marketing paths to offer consumers more fashionable, comfortable, and diverse home products in the future [2]