Investment Rating - The report maintains a "Buy" rating for the company [5] Core Views - The implementation of new national standards for fire safety products starting May 1, 2025, is expected to enhance product performance and quality, providing competitive advantages for leading companies like Qingniao Fire [1] - The industrial fire safety business is experiencing rapid growth, driven by domestic substitution and emerging demand, with a projected revenue of approximately 510 million in 2024, representing a 46% year-on-year increase [2] - The company is advancing towards intelligent solutions in fire safety, leveraging its self-developed Zhu Huan series chips to enhance capabilities in fire safety robots and integrated communication solutions [3] - Due to lower-than-expected downstream demand, the company's profit forecasts have been adjusted, with expected revenues of 52.82 billion, 58.38 billion, and 65.54 billion for 2025, 2026, and 2027 respectively [3] Financial Summary - The company's revenue for 2023 was 4,972 million, with a projected revenue of 5,282 million for 2025, reflecting a growth rate of 7.3% [4] - The net profit attributable to the parent company for 2023 was 659 million, with an expected increase to 525 million in 2025, showing a year-on-year growth of 48.6% [4] - The latest diluted EPS is projected to be 0.71 in 2025, with a P/E ratio of 15.8 [4]

证券研究报告 | 公司点评 gszqdatemark 2025 05 08 年 月 日 青鸟消防（002960.SZ） 消防产品新国标开始实施，龙头份额有望提升 事件：2025 年 5 月 1 日，三项消防产品新国标开始实施，包括《火灾报 警控制器》（GB 4717—2024）、《《点感烟火火灾测器器》（GB 4715—2024）、 《消防应急照明和疏散指示系统》（GB 17945—2024）。 新国标将进一步提升产品性能和质量，为具备技术储备的龙头企业创造竞 争优势。此次新国标在技术上较之前的标准有了显著进步，并且更加突出 了智能化与整合，以及环保与安全标准。与国际标准相比，根据消防百事 通引用的应急管理部沈阳消防研究所丁宏军研究员介绍，GB4715 和 GB4717 提升了可变数值要求、污染报警要求、网络通讯要求，这部分已 经超越了国际标准，为未来物联网建设以及智慧消防建设奠定了基础。我 们认为，新国标的发布造成的短期清库存压力已在过去一年内得到较充分 的消化，自新国标开始实施后，青鸟消防等行业龙头有望通过行业集中度 提升、存量改造需求释放及技术壁垒强化，进一步提升市场份额。 工业消防业务高速增长，国产替 ...