Core Viewpoint - The article highlights the issues of counterfeit "Chenpi" (dried tangerine peel) in the market, particularly focusing on the production of "quick-process Chenpi" that misrepresents its age and quality, leading to consumer deception and market disruption [1][4][5]. Group 1: Investigation and Regulatory Response - The Guangxi Qinzhou Pu Bei County Market Supervision Administration has initiated a comprehensive investigation into the reported issues regarding the production and sale of "quick-process Chenpi" following a report by CCTV's "Financial Investigation" program [1]. - A joint investigation team has been formed, involving multiple departments, to address the allegations and enforce strict legal measures against any violations found [1]. Group 2: Market Dynamics and Pricing - The article reveals that the cost of producing genuine Chenpi is significantly higher than that of counterfeit versions, with natural aging requiring at least three years, while "quick-process" methods can produce similar-looking products in just one month at a much lower cost [15][17]. - The wholesale price of genuine five-year Chenpi ranges from 150 to 200 yuan per pound, while the cost of counterfeit "quick-process" Chenpi is only about 70 yuan per pound, leading to substantial profit margins for sellers [17][21]. Group 3: Supply Chain and Consumer Trust - The supply chain for counterfeit Chenpi has become well-established, with many businesses in Guangxi producing and distributing these products under false pretenses, often labeling them as authentic "Xinhui Chenpi" [25][27]. - Retailers in Guangdong's Xinhui district are reportedly purchasing these counterfeit products from Guangxi, leveraging the higher consumer trust associated with the Xinhui brand despite the products being of inferior quality [31][33]. Group 4: Regulatory Challenges and Industry Practices - The article discusses the regulatory framework intended to protect the authenticity of Xinhui Chenpi, but highlights that many companies are circumventing these regulations by mislabeling products and exploiting loopholes [40][49]. - There is a growing concern that the integrity of the Xinhui Chenpi brand is at risk due to the prevalence of counterfeit products, which are often indistinguishable from genuine items to consumers [53][55].