在优惠机制上，该行创新打造"梯度满减"福利矩阵，精准匹配不同消费层级。从日常一杯咖啡的小额优 惠，到大宗购车、家装置业的消费立减，每一笔支付都能为市民带来"真金白银"的实惠，真正实现"买 杯咖啡能省钱、购车置家更划算"。 金融服务要有"温度"，也得有"厚度"。在成都环球中心等核心商圈，智联屏互动区成为亲子家庭的热门 打卡地。孩子们在趣味游戏中学习金融安全知识，家长则在陪伴中了解工行卡最新消费优惠。活动还将 川剧、变脸等四川非遗元素融入3D影音内容，让市民在感受传统文化魅力的同时，轻松掌握实用金融 常识。工行成都分行相关负责人说，将金融教育嵌入消费场景，是为了让市民在碎片化时间里"顺便 学、随时用"，实现安全消费与愉悦体验并行。 截至目前，工行成都分行新春促消费活动已实现蓉城各大商圈、社区及特色街区服务网络全覆盖。上述 负责人表示，下一步将持续深化"政府指导+银行让利+商户联动"协同机制，以更加场景化、沉浸式的 金融服务助推惠民政策落地见效、消费活力提升。 编辑：幸骊莎 "从日常小额消费到品质购物、高端消费均有相应满减优惠""消费者在全市范围内均可平等便捷地享受 优惠。"2026年春节期间，工商银行成都分行启动 ...

Core Insights - The initiative by the bank's service team aims to provide convenient financial services directly at the workplace, addressing the needs of employees and management in a busy enterprise [1][2] - The bank emphasizes its commitment to customer-centric service by extending its service window to the enterprise, thereby reducing the burden on clients [2] Group 1: Service Implementation - The service team successfully facilitated on-site bank card applications for employees and efficiently installed the "Salary Manager" system for the target enterprise [2] - Employees expressed satisfaction with the convenience of having banking services brought directly to their workplace, highlighting the positive impact on their work-life balance [1] Group 2: Customer-Centric Approach - The bank's actions reflect its core service philosophy of being customer-focused, aiming to provide timely and effective financial support to enterprises [2] - The initiative is seen as a practical application of the "service for the people" concept, demonstrating the importance of proactive engagement with clients [2]