Core Viewpoint - The global cocoa price has surged over 140% since the end of 2023, exceeding $10,000 per ton, driven by climate anomalies in West Africa, supply chain disruptions in Ghana, and post-pandemic recovery in Europe and the US, compounded by increased capital speculation [1][4]. Group 1: Industry Challenges and Innovations - Japan's chocolate industry faces significant pressure due to its reliance on imported cocoa, with 70% of raw materials sourced from Africa, leading to challenges of "raw material control and consumer anxiety" [4]. - In response to the crisis, companies are innovating through technology and product restructuring, exemplified by Meiji's launch of two new "raw chocolate" products that redefine the category [4][10]. - Meiji's innovations are rooted in years of technical accumulation and industry understanding, showcasing that systematic innovation is key to navigating economic cycles [4][16]. Group 2: Meiji's Product Innovations - Meiji's "Amber Ganache" and "Smooth Milk Raw Chocolate Instant" represent significant technological breakthroughs, transforming chocolate from a passive market adaptation to an active consumer trend influencer [10][14]. - The "Amber Ganache" utilizes unique techniques to maintain a cold-storage-like texture without refrigeration, allowing for broader distribution and consumption [10][11]. - The "Smooth Milk Raw Chocolate Instant" is positioned as an affordable daily chocolate option, breaking the perception that good taste must come at a high price, with a retail price under 300 yen (approximately 15 RMB) [14][15]. Group 3: Broader Industry Responses - Other Japanese chocolate brands, such as Morinaga, Ezaki Glico, GODIVA, and Fujiya, are also adapting uniquely to the raw material crisis, each pursuing distinct paths based on their brand heritage and market positioning [30][44]. - Morinaga focuses on functional snacks, while Glico leverages cultural trends and partnerships to enhance brand visibility and reduce production costs [36][40]. - GODIVA's collaboration with convenience stores exemplifies a strategy to penetrate everyday consumer markets, offering premium experiences at accessible price points [40][41]. Group 4: Strategic Insights for Chinese Food Companies - The Japanese chocolate industry's experience highlights the importance of embedding innovation into daily consumer life rather than relying solely on marketing events [51]. - Building platform capabilities is essential for sustainable product development, as demonstrated by Meiji's ability to continuously innovate [52]. - Defining industry standards and creating unique value propositions can help brands avoid imitation and gain long-term respect in the market [53].