Core Viewpoint - The company, 巨量引擎, has announced a comprehensive crackdown on illegal activities where fraudsters impersonate its name and that of its affiliates to deceive partner merchants, urging them to be vigilant against various scams and protect their assets [1][3]. Group 1: Announcement and Actions - 巨量引擎 has officially launched a campaign to combat illegal impersonation and fraudulent activities targeting its partner merchants [1][3]. - The announcement highlights that fraudsters are using diverse and covert methods to mislead merchants, including impersonating official personnel and creating fake promotional programs [1][3]. Group 2: Types of Fraudulent Activities - Fraudsters often disguise their identities to confuse merchants, using fake logos and even certifying WeChat accounts as related to 巨量引擎 to gain trust [1][3]. - They lure merchants into paying fees through false advertising, claiming to offer programs like "巨量繁星计划" and "商家扶持计划," only to disappear after receiving payment [1][3]. Group 3: Risks and Precautions - Merchants are warned about the risks of information leakage and financial loss due to fraudulent inducements to bind unfamiliar accounts or click on suspicious links [1][3]. - Some fraudsters pose as "企业号助推官," offering fake account certification and operational services, collecting fees without fulfilling any promises [1][3]. Group 4: Merchant Guidelines - Merchants are advised to verify the identity of entities claiming to be associated with 巨量引擎, as not all entities with names containing "巨量," "抖音," or "千川" are legitimate partners [2][4]. - It is recommended that merchants conduct transactions only through official channels like 巨量营销, 巨量千川, 巨量本地推, and DOU+, avoiding private transfers and unofficial fees [2][4].