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【券商聚焦】光大证券维持微盟集团(02013)“增持”评级 指其SaaS业务经历调整已逐步呈现...
Xin Lang Cai Jing· 2025-10-23 10:41
Core Viewpoint - 微盟集团 has announced a partnership with Douyin's advertising platform, becoming a comprehensive advertising agent for 巨量引擎, which is expected to enhance its revenue streams in the coming years [1][2] Group 1: Advertising Revenue - The company is projected to have an advertising gross income of approximately 17 billion yuan in 2025, a slight decrease year-on-year due to the elimination of low-quality clients and optimization of client structure [1] - For 2026, the advertising gross income is expected to exceed 20 billion yuan, driven by improvements in Tencent channels and additional revenue from Douyin [1] - The net rebate rate improved from 2.1% in the same period last year to 3.85% in the first half of 2025, indicating a positive trend in rebate margins [1] Group 2: SaaS Business - The company's SaaS business is showing signs of stabilization, with expectations for a return to positive growth in 2026 [2] - Revenue growth in the SaaS segment is anticipated to be driven by AI-related products, which generated 34 million yuan in the first half of 2025, with further growth expected [2] - The company plans to expand into local lifestyle sectors, such as the pet industry, and enhance its smart retail solutions, which will contribute to revenue growth [2] Group 3: Business Adjustments - 微盟集团 has actively adjusted its business by reducing low-margin operations and optimizing its advertising client structure [2] - The partnership with Douyin is expected to provide incremental revenue, leading to slight upward revisions in revenue forecasts for 2026 and 2027 to 1.79 billion and 2 billion yuan, respectively [2] - The company maintains an "overweight" rating based on these adjustments and expected growth [2]
【微盟集团(2013.HK)】积极推动与抖音合作,有望提振广告毛收入&业绩——更新点评(付天姿/杨朋沛)
光大证券研究· 2025-10-22 23:04
Core Viewpoint - Weimob Group has announced a business collaboration with Douyin Group's digital marketing service platform, becoming a comprehensive advertising agency for Douyin's services and obtaining the Juyuan Qinchuan service provider license [4][5]. Group 1: Collaboration with Douyin - Weimob will provide integrated solutions for brand merchants across multiple platforms under Douyin Group, including Toutiao, Douyin, Xigua Video, and others, aiming for long-term stable growth in marketing revenue and profits [5]. - In 2021, Douyin accounted for approximately 3 billion yuan in Weimob's advertising revenue, and the company expects significant growth in merchant solution revenue from this partnership in 2026 [5]. Group 2: Company Fundamentals Outlook - For 2025, Weimob's advertising gross revenue is projected to be around 17 billion yuan, slightly down year-on-year due to the company's strategy of eliminating low-quality clients and optimizing its client structure [6]. - The company anticipates that advertising gross revenue could exceed 20 billion yuan in 2026, driven by improvements in Tencent channels and the new Douyin channel [6]. - The net rebate rate has improved from 2.1% in the same period last year to 3.85% in the first half of 2025, indicating potential for further increases in rebate margins [6]. Group 3: SaaS Business Development - Weimob's SaaS business shows signs of stabilization, with expectations for positive growth in 2026, driven by AI-related product revenues and expansion into local lifestyle sectors [6]. - The company has integrated its mini-programs with Douyin and Meituan, enhancing its coupon distribution system and connecting with platforms like Xiaohongshu and Alipay [6]. Group 4: Investment and AI Focus - Weimob has secured a $200 million investment from Infini Capital, which will be used to enhance AI integration in SaaS, expand media channels, and promote overseas business development [8].
微盟集团(02013):更新点评:积极推动与抖音合作,有望提振广告毛收入&业绩
EBSCN· 2025-10-22 08:52
Investment Rating - The report maintains a "Buy" rating for the company, with a target price of 2.39 HKD per share [4]. Core Insights - The company is actively promoting collaboration with Douyin, which is expected to boost advertising gross revenue and overall performance. The partnership will provide integrated marketing solutions across various platforms under Douyin Group, potentially leading to significant revenue growth in the coming years [1]. - The company anticipates a slight decline in advertising gross revenue for 2025, estimated at approximately 17 billion RMB, due to the strategic elimination of low-quality clients. However, revenue is expected to exceed 20 billion RMB in 2026, driven by the Douyin channel [2]. - The company has secured a 200 million USD investment from Infini Capital, which will be utilized to enhance AI integration in SaaS, expand media channels, and promote overseas business development [3]. Summary by Sections Business Solutions - The company expects advertising gross revenue to reach approximately 17 billion RMB in 2025, with a potential increase to over 20 billion RMB in 2026 due to the Douyin partnership. The net rebate rate improved from 2.1% to 3.85% in the first half of 2025, indicating a positive trend in revenue and profit growth [2]. SaaS Business - The SaaS business is showing signs of stabilization, with expectations for positive growth in 2026. Revenue growth is anticipated from AI-related products and the expansion into local life industries, such as pet services [2]. Financial Forecasts - The company’s revenue projections for 2025 and 2026 have been slightly adjusted upwards to 17.9 billion RMB and 20.0 billion RMB, respectively. The report maintains the revenue forecast for 2025 while adjusting the forecasts for 2026 and 2027 upwards by 3% and 6% [3]. Profitability - The company is expected to report a net profit of 217 million RMB in 2026, with a further increase to 367 million RMB in 2027, indicating a recovery in profitability after previous losses [8].
光大证券:微盟集团积极推动与抖音合作 维持“增持”评级
Zhi Tong Cai Jing· 2025-10-22 07:17
Core Viewpoint - The report from Everbright Securities indicates that Weimob Group's (02013) SaaS business is stabilizing after adjustments, with a focus on enhancing its merchant solutions and optimizing its advertising client structure. The collaboration with Douyin is expected to drive revenue growth, leading to slight upward revisions in revenue forecasts for 2026 and 2027 to 1.79 billion and 2.00 billion yuan respectively, reflecting increases of 3% and 6% from previous estimates [1] Group 1: Merchant Solutions - The collaboration with Douyin will allow Weimob to provide integrated solutions for brand merchants across multiple platforms, which is expected to drive long-term revenue and profit growth in marketing services. In 2021, advertising revenue from Douyin reached approximately 3 billion yuan, and the company anticipates significant growth in merchant solutions revenue from this partnership in 2026 [1] - The company is actively eliminating low-quality clients to optimize its customer structure, leading to a projected slight decline in advertising gross revenue to about 17 billion yuan in 2025. However, with the addition of Douyin's channel, the gross revenue is expected to exceed 20 billion yuan in 2026 [2] - The net rebate rate has improved from 2.1% in the same period last year to 3.85% in the first half of 2025, indicating a potential for stable growth in rebate margins, with merchant solutions revenue and profit expected to grow faster than gross revenue [2] Group 2: SaaS Business - The SaaS business is showing signs of stabilization, with expectations for a return to positive growth in 2026. Revenue growth will be driven by AI-related products, which generated 34 million yuan in the first half of 2025, and further expansion into local life industries [2] - Weimob has integrated its mini-programs with platforms like Douyin and Meituan, enhancing its coupon distribution system and connecting with Xiaohongshu and Alipay, which will further deepen its ecosystem [2] Group 3: Investment and AI Development - Weimob has secured a $200 million investment from Infini Capital, which will be allocated to three main areas: integrating AI into SaaS, expanding media channels and precision marketing services, and advancing overseas business development with a focus on AI innovation [3]
光大证券:微盟集团(02013)积极推动与抖音合作 维持“增持”评级
智通财经网· 2025-10-22 07:14
Core Viewpoint - Micro Alliance Group's SaaS business is stabilizing after adjustments, with a focus on enhancing its advertising solutions through collaboration with Douyin [1] Group 1: Business Solutions - The company is expected to see a slight decline in advertising gross revenue to approximately 17 billion yuan in 2025, due to the elimination of low-quality clients and optimization of client structure [2] - The partnership with Douyin is anticipated to significantly boost revenue for business solutions, with expectations of surpassing 20 billion yuan in advertising gross revenue by 2026 [2] - The net rebate rate improved from 2.1% to 3.85% in the first half of 2025, indicating a positive trend in rebate margins [2] Group 2: SaaS Business - Signs of stabilization in the SaaS business are evident, with expectations for positive growth in 2026 driven by AI-related products generating 34 million yuan in revenue in the first half of 2025 [2] - The company plans to expand into local life industries and enhance smart retail-related revenue through new industry solutions [2] - Integration with platforms like Douyin and Meituan has been achieved, enhancing the company's ecosystem connectivity [2] Group 3: Investment and AI Development - The company secured a $200 million investment from Infini Capital, which will be allocated to AI integration in SaaS, enhancing media channels, and expanding overseas business [3] - The focus on upgrading AI infrastructure aims to improve computational and storage capabilities for deeper applications in retail and e-commerce [3] - The investment will also support the development of AI innovation models and related products for cross-border business expansion [3]
港股异动丨微盟集团大涨超11%,宣布与抖音集团开展业务合作
Ge Long Hui A P P· 2025-10-21 02:19
Core Viewpoint - Weimob Group (2013.HK) experienced a significant increase of over 11%, reaching HKD 2.61, following the announcement of a business collaboration with Douyin Group's comprehensive digital marketing service platform, Juyuan Engine [1] Group 1: Business Collaboration - Weimob Group announced its partnership with Juyuan Engine, becoming a comprehensive agent for Juyuan Engine's advertising business and a service provider for Juyuan Qianchuan [1] - The license for this partnership is valid from September 26, 2025, to December 31, 2025 [1] Group 2: Strategic Goals - Weimob Group aims to leverage its advanced AI technology, established sales channels, excellent service operations, and solid customer base to expand its advertising business share within Juyuan Engine [1] - The company is focused on driving revenue and profit growth in its marketing business while seeking additional collaboration opportunities in other business areas [1]
微盟集团高开逾8% 与抖音集团旗下巨量引擎达成合作
Zhi Tong Cai Jing· 2025-10-21 01:30
Core Viewpoint - Weimob Group (02013) has announced a business collaboration with Douyin Group's digital marketing service platform, Juyuan Engine, which is expected to enhance its advertising business and drive revenue growth [1] Group 1: Business Collaboration - Weimob Group's subsidiary, Shanghai Weimob Information Technology Co., Ltd., has become a comprehensive agent for Juyuan Engine's advertising business and a service provider for Juyuan Qianchuan [1] - The license for this collaboration is valid from September 26, 2025, to December 31, 2025 [1] Group 2: Growth Strategy - The company aims to leverage its advanced AI technology, established sales channels, excellent service operations, and solid customer base to expand its advertising business share within Juyuan Engine [1] - Weimob Group is also looking for additional collaboration opportunities in other business directions to further enhance its marketing revenue and profits [1] Group 3: Long-term Value - The company plans to diversify its platform channels to bring new growth momentum to its business development and provide high-quality long-term value returns to shareholders [1]
港股异动 | 微盟集团(02013)高开逾8% 与抖音集团旗下巨量引擎达成合作
智通财经网· 2025-10-21 01:27
公告指,集团将依托领先的AI技术能力、成熟的销售渠道、卓越的服务运营和坚实的客户基础,积极 拓展在巨量引擎的广告业务份额,推动营销业务收入与利润的进一步增长,并寻求其他业务方向的更多 合作机会。集团亦将持续拓展更多元的平台渠道,为业务发展带来全新的增长动力,为股东带来高品质 的长期价值回馈。 智通财经APP获悉,微盟集团(02013)高开逾8%,截至发稿,涨8.12%,报2.53港元,成交额1441.09万港 元。 消息面上,微盟集团发布公告称,集团正式宣布与抖音集团旗下综合的数字化营销服务平台巨量引擎开 展业务合作,集团旗下上海盟耀信息科技有限公司成为巨量引擎广告业务综合代理商和巨量千川服务 商,牌照期限自2025年9月26日至2025年12月31日。 ...
微盟与抖音集团旗下巨量引擎达成合作,获千川服务商牌照
Xin Lang Ke Ji· 2025-10-20 09:45
Core Viewpoint - Weimob Group has announced a strategic partnership with Douyin Group's Juyuan Engine, becoming its comprehensive advertising agency and obtaining the Juyuan Qianchuan service provider license, marking a significant advancement in Weimob's multi-channel platform strategy [1] Group 1: Partnership Details - The collaboration allows Weimob to leverage its AI technology, established sales channels, operational service capabilities, and solid customer base to expand its business share within Juyuan Engine [1] - Weimob aims to enhance its digital marketing and operational capabilities for merchants through the integration of diverse platform resources, driving new growth momentum for business development and delivering long-term value to shareholders [1] Group 2: Service Offerings - Following the partnership, Weimob will provide integrated solutions for brand merchants across multiple platforms under Douyin Group, including Toutiao, Douyin, Xigua Video, Faceu, and Qingyan, facilitating long-term stable growth in marketing revenue and profits [1] - Both parties will also explore additional collaboration opportunities in other business areas [1]
微盟集团拟与抖音集团开展业务合作
Zhi Tong Cai Jing· 2025-10-20 09:34
Core Viewpoint - Weimob Group (02013) has officially announced a business collaboration with Douyin Group's comprehensive digital marketing service platform, Juyuan Engine, to enhance its advertising business and seek further growth opportunities [1] Group 1: Business Collaboration - Weimob Group's subsidiary, Shanghai Weimob Information Technology Co., Ltd., has become a comprehensive agent for Juyuan Engine's advertising business and a service provider for Juyuan Qianchuan, with a license period from September 26, 2025, to December 31, 2025 [1] Group 2: Strategic Goals - The company aims to leverage its advanced AI technology capabilities, established sales channels, excellent service operations, and solid customer base to actively expand its advertising business share within Juyuan Engine [1] - The collaboration is expected to drive revenue and profit growth in the marketing business while exploring additional cooperation opportunities in other business directions [1] Group 3: Future Growth - Weimob Group will continue to diversify its platform channels to bring new growth momentum to its business development and provide high-quality long-term value returns to shareholders [1]