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巴黎欧莱雅Glycolic Gloss系列
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在华销售额止跌回升!欧莱雅预期全球美容市场增长逐渐改善
Sou Hu Cai Jing· 2025-07-31 10:02
Core Insights - L'Oréal Group reported a sales revenue of €22.473 billion (approximately ¥186.19 billion) for the first half of 2025, reflecting a year-on-year growth of 3% [1] - The operating profit reached €4.74 billion (approximately ¥39.28 billion), with a year-on-year increase of 3.1% [1] Performance Trends - The growth rate of L'Oréal's performance has slowed down in recent years, with a full-year sales revenue of €43.487 billion (approximately ¥329.43 billion) for 2024, marking a 5.6% increase year-on-year [2] - For the first half of 2024, sales revenue was €22.12 billion, showing a year-on-year growth of 7.5%, while operating profit increased by 8% to €4.599 billion [2] - The company's four major divisions experienced growth in the first half of the year, but with significant variations in growth rates [2] Division Performance - The Professional Products division emerged as a growth engine with a year-on-year increase of 6.5%, achieving sales of €2.55 billion (approximately ¥21.16 billion) [2] - The Consumer Products division reported sales of €8.41 billion (approximately ¥69.78 billion), with a growth of 2.8% [4] - The Luxe division saw a decline of 1.9%, while the Dermatological Beauty division grew by 3.5% [4] Regional Performance - The European market recorded sales of €7.534 billion (approximately ¥62.42 billion), with a year-on-year growth of 3.4% [6] - North America experienced a 2% increase in sales, while Latin America and SAPMENA-SSA achieved double-digit growth rates of 10.3% and 10.4%, respectively [6] - North Asia was the only region to experience negative growth, with a sales decline of 1.1% to €5.393 billion (approximately ¥44.48 billion) [6] Strategic Developments - L'Oréal's CEO highlighted the effectiveness of the company's multi-polar strategy, with emerging markets and a slight rebound in mainland China offsetting the expected slowdown in Europe [7] - The company acquired majority stakes in the American haircare brand Color Wow and the British skincare brand Medik8 to strengthen its position in the dermatological and professional haircare sectors [5] Future Outlook - The CEO expressed optimism for the global beauty market, anticipating continued growth in the upcoming quarters [8]