Core Insights - The Wonder Festival 2025 (WF2025) held in Shanghai showcased the launch of a new product category "Building Cars" by the Chinese building block brand Blokus, reinforcing its leading position in the building toy industry in China [1][3] Product Strategy - Blokus has developed a clear and diverse product matrix under its "All People, Globalization, All Price Ranges" strategy, targeting different demographics with various product lines, including C series for students and general IP fans, E series for adult IP enthusiasts, and a flagship series for serious collectors [3][5] - The new "Building Cars" category features products in a 1:64 scale, emphasizing high quality and playability, with innovations in play methods, themes, and materials [5][6] Innovation Highlights - The "Building Cars" products allow for easy assembly and customization, catering to both children and adult collectors, promoting interactive play and personal expression [5][6] - Blokus has partnered with a professional materials research institution to develop a new high-density material, SOLIDEX™, enhancing the tactile experience and detail of the products [5][6] New Product Launches - At WF2025, Blokus introduced three new products in the "Building Cars" category: Transformers C01, Batman E01, and an original car model, which attracted significant attention from attendees [3][5] - The company also launched three new series in the "Building People" category: "Nature Collection," "Miracle Q Version," and "Encounter Version," catering to various player interests [6][8] Community Engagement - The BFC (Building For Community) creative competition has become a significant platform for showcasing global creators' works, with nearly 90,000 submissions received over the past three seasons [13][15] - Blokus has expanded its global presence by showcasing BFC works at major toy exhibitions worldwide, promoting the brand and its community culture [15]