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希影与鲸鸿动能达成全域营销合作,开启全场景智慧营销新范式
Sou Hu Cai Jing· 2025-12-22 17:38
Core Insights - The partnership between Xiying and Whale Hong Dynamics marks a significant step in their collaboration for comprehensive marketing strategies, focusing on data-driven marketing and full-scenario traffic integration [1][3][4] Group 1: Partnership and Collaboration - Xiying, a leading brand in the Hongmeng ecosystem, has signed a memorandum for all-domain marketing cooperation with Whale Hong Dynamics, enhancing their long-standing collaboration in brand communication and e-commerce conversion [1][3] - The signing of the all-domain cooperation framework signifies an upgrade in their partnership, built on mutual trust and proven results over time [3][4] Group 2: Marketing Strategy and Implementation - Whale Hong Dynamics will leverage Huawei's extensive ecosystem, integrating resources across various devices and platforms to provide Xiying with a comprehensive marketing solution that spans from brand exposure to sales conversion [3][4] - The collaboration aims to create a seamless marketing loop that connects public domain reach, immersive scenarios, and private domain operations, thus enhancing brand-consumer dialogue in a fragmented environment [3][4] Group 3: Performance and Growth - Xiying has consistently ranked first in sales among Hongmeng ecosystem products for four consecutive years, demonstrating strong growth in its marketing efforts since partnering with Whale Hong Dynamics in 2022 [4][5] - The RS80 Ultra projector, equipped with advanced technology from Huawei, exemplifies Xiying's commitment to innovation and market leadership, enhancing user experience with superior audio-visual performance [4][5] Group 4: Future Plans and Global Expansion - The partnership will expand to global markets in 2026, aiming to replicate the successful model established in China to drive brand growth and recognition in international markets [7] - Whale Hong Dynamics seeks to collaborate with more industry pioneers, leveraging the extensive traffic and growth benefits of Huawei's ecosystem [7]