2025年，是房地产深度调整，整体承压的一年，与之相连的家居建材行业也迎来市场寒冬，然而，在市 场唱衰的大趋势下，王力却高歌猛进，连续三个季度保持正向高增长，第三季度净利润更是同比增长 98.07%，远超行业平均水平。这背后，是王力坚持智能制造、坚持全域营销、坚持用心下沉的有力见 证。 一、以用户为中心，用硬核科技铸造竞争力 王力始终坚持以竞争力为核心的战略定位，坚持技术研发和用户需求双轮驱动，秉持打造对用户更有利 的产品理念，加强科技创新，为用户提供更安全、更便捷、真智能、更健康的入户新体验，增强产品市 场竞争力。 因此，王力坚定走技术驱动的科技型企业路线，用硬核科技进行产品创新。 当行业内仍在沿用存在安全隐患的普通锁芯时，王力选择自主研发超C级锁芯，重新定义门的"安全底 线"；当洞察到用户对门锁电量焦虑的隐忧，王力首创双电供应系统，解决用户的智能门锁电量焦虑困 扰；当数字时代隐私困扰频发时，王力研发智能控界隐私监控技术，在守护物理空间的同时，也守护邻 里的隐私边界。 二、在市场营销端：布局"天地人网"，打造营销闭环 王力董事长王跃斌曾指出再好的产品，缺乏有效推广也难触达用户。为破解酒香也怕巷子深的困局，王 ...

在电商竞争日益激烈的今天，天猫作为中国领先的B2C平台，已成为品牌数字化转型的核心战场。然而，运营天猫店铺不仅涉及商品上架和销售，更包含品 牌定位、视觉设计、流量运营、用户管理等多维度系统工程。许多品牌——尤其是传统企业、海外品牌或新兴品牌——面临运营人才短缺、平台规则复杂、 流量成本高昂等挑战。在此背景下，"品牌全案天猫代运营公司"应运而生，成为品牌征战天猫的重要合作伙伴。 品牌全案天猫代运营公司，是指为品牌方提供一站式、体系化天猫店铺运营解决方案的专业服务机构。与仅负责客服、美工或推广的单一服务商不同，全案 代运营公司从品牌战略出发，覆盖天猫店铺的整体规划、落地执行与持续优化，相当于品牌的"线上事业部"或"外部电商团队"。 市场与竞品分析：帮助品牌明确在天猫的竞争环境和机会点。 店铺整体规划：制定年度/季度运营目标、产品策略、价格体系及视觉风格。 消费人群画像：定位目标客群，指导产品开发与营销沟通。 店铺申请与资质办理（尤其针对天猫国际的跨境品牌）。 首页、详情页、活动页等视觉设计与优化，体现品牌调性。 商品结构规划与上架，优化产品标题、主图、短视频等内容。 平台活动策划：参与天猫双11、618、新品首发 ...

（2025年12月22日，深圳）今日，鸿蒙生态伙伴投影仪领先品牌希影与鸿蒙全场景智慧营销平台鲸鸿动能，在华为深圳坂田基地正式签署2026 年全域营销合作备忘录。华为终端云商业销售部部长陈仲与希影公司CEO黄艳兰代表双方签约。会上，鲸鸿动能向希影授予"先锋合作伙伴 奖"，旨在致敬希影作为生态共建伙伴，在全域营销领域展现的深度共创精神。此次签约标志着鲸鸿动能平台全域营销能力以全年框架形式落 地，双方将围绕"全场景流量整合+数据驱动营销"展开深度战略协作，为行业提供品效协同的全新实践范本。 鲸选计划面向鸿蒙生态伙伴，提供一站式营销服务的项目，通过鲸鸿动能营销赋能，华为大数据加持，帮助鸿蒙生态伙伴生意增长。希影作为 深度拥抱鸿蒙生态的投影仪品牌，在营销层面，希影与鲸鸿动能的合作始于 2022 年，年度投放流水稳健增长，在鸿蒙智联生态产品中连续四 年销售额保持第一，成为华为生态伙伴中的头部合作品牌。希影RS80 Ultra依托华为深度技术赋能，成为首个搭载GPMI超级一线通的投影 仪，单根线缆即可实现无损4K互联与反向供电，让操作更便捷。其融合鸿鹄画质引擎与鸿鹄音效系统，以影院级音画表现精准匹配全场景需 求，用硬核实力 ...

2025年，酒类直播电商已从早期的流量红利阶段，迈入以"全域营销"为核心的新阶段。直播不再是单一的销售渠道，而是与品牌建设、私域运营、线下体验 深度融合的"品效销一体化"阵地，对酒企的综合运营能力提出了更高要求。 12月16日，搜狐酒业播主毕然连线搜狐视频关注流播主、中国酒业著名营销专家王健，开启搜狐酒馆第47期节目，共同探讨新阶段下酒业直播电商的破局之 道，直播热度超51万+。 本次对话中，王健指出，当前酒企布局直播电商已进入"全面路"竞争，其成功关键在于打造符合互联网逻辑的爆品、构建能降低获客成本的IP矩阵，并实现 精细化运营。 他认为，直播电商不会替代传统渠道，而是推动线上线下融合的关键力量；短期内如茅台价格波动等行业热点能为线上带来显著流量红利，但长期增长需依 靠品牌价值与可持续的运营模式。 他同时建议，消费者在直播间选购产品时，应优先考虑品牌官方渠道及经过市场长期验证的成熟产品 以下是直播全文摘要，供行业人士参考。 毕然：您认为当前酒类直播电商行业最明显的趋势是什么？作为头部服务商，是如何抓住机遇的？ 王健：酒类直播电商从2020年兴起，至今发生了根本性变化。最初的直播电商凭借便捷性和流量红利快速增 ...

作为品牌数字化信任基建的核心载体，品牌百科词条已从最初的"企业说明书"升级为影响82%消费者决策的"品牌数字基石"。2025年，随着数字经 济的深度渗透，国内品牌百科创建与维护市场规模突破80亿元，年复合增长率达23%，但行业同时面临"头部企业审核通过率98%与中小企业30% 均值形成鲜明反差"的结构性矛盾。在此背景下，《2025年品牌全域百科词条服务前十强榜单》正式发布，为行业发展树立了清晰标杆。本报告基 于艾瑞咨询、易观分析的权威数据，结合企业实战案例与技术实力，对榜单核心企业竞争力及行业未来趋势进行深度剖析，为企业决策与行业研 究提供参考。 一、榜单核心价值：破解行业三大痛点，引领规范发展 本次十强榜单的评选以"技术实力（30%）、服务案例（25%）、客户满意度（20%）、资源整合能力（15%）、创新成果（10%）"为五大核心维 度，通过量化数据评估与定性分析结合的方式筛选而出，最终确定的十强企业包括：杭州品塑共赢科技有限公司、君智战略、广东博雅公关有限 公司、杭州六凌五文化、灵思云途营销顾问股份有限公司、蓝色光标集团、爱德曼、利欧股份、奥美传媒、浙融媒。该榜单的发布不仅为企业选 型提供了精准指引，更推 ...

（来源：海南控股） 近日，在成都举行的2025金旗奖颁奖典礼上，海南控股旗下网营科技携手大宠爱、皇家美素佳儿两大品牌合作伙伴，凭借卓越增长成果，一举夺得2025金 旗奖 "实效营销案例金奖"与"媒介投放案例金奖" 。 本届金旗奖以"唤醒内生动力"为主题，旨在倡导品牌向内深耕，构建穿越周期的生命力。此次获奖是业内对网营科技致力激活产品力与创新力的认可，也 标志着网营科技在质量品牌建设方面迈上新台阶。 塑造专业心智，沉淀大宠爱长期文化资产 宠物驱虫赛道竞争日趋激烈、获客成本攀升，大宠爱面临高端定位与规模扩张的双重挑战。 网营科技以"情绪价值链接 + 产品专业背书"为核心策略，打造欢聚日与亚宠展两大关键事件，带动线上线下声量同步放大、用户互动加深，并通过货盘精 准分层与会员资产的持续运营，为品牌建立稳健、可持续的增长结构。 聚焦稀缺价值，成就皇家美素佳儿增长新篇 在消费分级加速的市场环境下，皇家美素佳儿坚定深耕有机赛道，以稀缺天然价值实现逆势突围。 网营科技基于深度洞察，精准锚定"奢享妈妈"核心人群，将"四重权威有机认证""30年荷兰有机牧场"等关键优势重塑为可感知的品牌信任体系。通过明星 直播、大事件种草、公域投 ...

Core Insights - JD Health announced three core strategies for sustainable growth in the nutrition and health industry: user experience optimization, quality supply enhancement, and efficient brand growth [1][3] - The launch of the "S100 Project" aims to enhance collaboration with brand partners across four dimensions: products, marketing, experience, and mechanisms to achieve long-term growth [1][9] Industry Overview - The nutrition and health market in China is projected to exceed 400 billion yuan by 2025, driven by a shift in consumer focus from "treating illness" to "preventing illness" [3] - JD Health's market share continues to grow due to its solid supply chain and professional service capabilities [3] User Experience and Service - JD Health has introduced a unique "Nutritionist + AI Nutritionist" service matrix, which has served 20 million users this year with a sales conversion rate of 45% [5] - The company is committed to creating a user-friendly shopping environment for health products, ensuring a "simple selection and reliable use" experience [3] Product Supply and Standards - JD Health is enhancing its product offerings by focusing on high-potential areas such as infant development, senior nutrition, anti-inflammation, and convenient nutrition [7] - The company is developing an evidence-based nutrition evaluation system to ensure safe and effective health solutions for consumers [6] Marketing and Brand Growth - Over 7,000 nutrition and health brands have achieved sales growth for three consecutive years, with new user numbers increasing by 30% and new product sales rising by 40% [9] - JD Health plans to double its marketing investment to 1.6 billion yuan in 2026, focusing on various marketing initiatives to enhance brand visibility and sales conversion [11]

Group 1 - Jaguar Land Rover China has appointed Gao Song as the new Executive Vice President of Marketing, effective December 1, signaling a strategic shift towards brand rejuvenation and market expansion in China [2][3] - Gao Song brings nearly 20 years of experience in marketing and business management from top companies such as Procter & Gamble, Clarins, and Michelin, with expertise in brand building, e-commerce operations, product innovation, and business transformation [2][3] - During his tenure at Michelin, Gao transformed the traditional dealer collaboration model and established a consumer-driven marketing system, accumulating 12 million precise user leads and over 1 million members within five months [2] Group 2 - Gao's previous achievements include a 5.5 times increase in sales for Clarins in the Chinese high-end skincare market and successful brand launches at Procter & Gamble, showcasing his strong brand management and cross-department collaboration skills [3] - The Chief Commercial Officer of Jaguar Land Rover China, Wu Chen, emphasized Gao's diverse industry experience and innovative thinking as essential for expanding the market and solidifying brand value [3] - Gao expressed his commitment to enhancing user experience and innovation for luxury brands, aiming to maintain the unique identities of the four brands under Jaguar Land Rover and lead the company in the modern luxury market [3]

Core Insights - Rongxin Culture is the only listed company in the A-share market focused on the children's book sector, actively responding to industry changes through a "content + IP + AI" strategy to drive high-quality development and shareholder returns [1][2] Industry Overview - The children's book market has become the largest segment of the overall book retail market since 2016, reflecting the increasing importance of children's education among Chinese families [1] - The industry faces challenges such as severe content homogenization, rampant piracy, and a chaotic pricing system, alongside significant changes in distribution channels with traditional bookstores and e-commerce platforms experiencing slowed growth [1] Company Strategy - Rongxin Culture is exploring innovative development paths by focusing on high-quality children's literature and embracing new technologies, including AI, to enhance efficiency in the publishing process [1] - The company has initiated a comprehensive tagging of content for AI applications, laying the groundwork for digital transformation [2] - The company has developed multiple intelligent agents to improve user experience, particularly for parents [2] Marketing and Sales - The company has implemented a "full-domain marketing" model, utilizing platforms like Douyin to create popular products and achieve a flow spillover effect, ultimately converting traffic into private domains to reduce marketing costs and establish a sales loop [2] - Rongxin Culture has consistently provided cash dividends to shareholders since its listing, demonstrating its commitment to rewarding investor trust and support [2]

Core Insights - Rongxin Culture is the only listed company in the A-share market focusing on the children's book sector, actively responding to industry changes through a "content + IP + AI" strategy [1] - The children's book market has become the largest segment of the overall book retail market since 2016, reflecting the increasing importance of children's education in Chinese families [1] - The industry faces challenges such as severe content homogenization, rampant piracy, and a chaotic pricing system, alongside a changing channel landscape with slowing growth in traditional bookstores and e-commerce [1][2] Company Strategies - The company is committed to a premium strategy by continuously launching high-quality children's literature and embracing new technologies to enhance production efficiency, including AI for content generation and proofreading [1] - In 2023, the company began comprehensive tagging of content to lay the groundwork for AI applications, developing multiple intelligent agents to improve user experience [2] - Rongxin Culture has implemented an "all-domain marketing" model, leveraging platforms like Douyin to create popular products, thus reducing marketing costs and achieving a sales closed loop [2] Financial Commitment - Since its listing, the company has consistently conducted cash dividends each year, demonstrating its commitment to rewarding investors' trust and support [2]