证券代码：301231 证券简称：荣信文化 荣信教育文化产业发展股份有限公司 投资者关系活动记录表 4.余禾文化团队何时开始切入 AI 漫剧赛道？ 投资者关系活 动类别 ☑ 特定对象调研 分析师会议 □媒体采访 □业绩说明会 □新闻发布会 □路演活动 □现场参观 □其他（请文字说明其他活动内容） 参与单位名称 及人员姓名 中泰证券股份有限公司：康雅雯、李昱喆 南方基金管理股份有限公司：郑晓曦 中信保诚基金管理有限公司：杨强 永赢基金管理有限公司：包恺 宝盈基金管理有限公司：刘凯 华安基金管理有限公司：计宇诚 长城基金管理有限公司：龙宇飞 国泰基金管理有限公司：罗众球 中加基金管理有限公司：李宁宁、陈静 泰信基金管理有限公司：吴秉韬 同泰基金管理有限公司：马毅 湘财基金管理有限公司：程涛 泓德基金管理有限公司：孟焱毅 汇添富基金管理股份有限公司：郑乐凯 金信基金管理有限公司：许炯东 景顺长城基金管理有限公司：邵子威 新华资产管理股份有限公司：兰宏阳、李政兴 华泰资产管理有限公司：杨起帆 安华农业保险股份有限公司：张放 | | 宁银理财有限责任公司：吴桐 | | --- | --- | | | 广东惠正私募基金管 ...

不知不觉，我们已经站在了2026年的中点。如果你问现在的天猫新商家，入局第一课最难的是什么？答案往往不是"怎么选品"，而是 "怎么选人"。 随着电商竞争进入"存量博弈"的白热化阶段，平台流量碎片化、AI技术普及化、消费者需求圈层化，单靠老板加几个年轻运营"硬扛"的时代已经结束了。品 牌方对专业化代运营（TP）服务的需求急剧攀升。 很多新商家找代运营，心态往往是"找个便宜的团队帮我上架产品、回消息"。这种心态最容易踩坑。低价的本质是"人肉劳动力"的贩卖，而非"商业智慧"的 赋能。 在2026年，合格的代运营公司必须具备 "操盘手基因"。 以行业内的标杆灵析电商为例，真正的领军者往往汇聚了来自阿里系或知名品牌方的精英。这意味着他们的思维不是"怎么把详情页做得好看"，而是"这个 品类在平台的下一个流量洼地在哪里"。 但市面上的代运营公司鱼龙混杂，有靠"P图造假数据"的骗子，也有靠"吃老本"的混子。对于2026年的新商家来说，筛选一家靠谱的代运营公司，本质上是 在筛选自己的"生死合伙人"。 那么，站在2026年这个时间节点，新商家该如何透过表象，看穿一家代运营公司的真实底牌？ 现在做天猫，最难的不是开车（直通车/万相 ...

Core Insights - The article discusses the marketing strategy of Tuopai Liquor during the Spring Festival, focusing on the "T68 Truth or Dare" campaign aimed at young consumers, addressing social pressures during family gatherings [3][5][21] Group 1: Marketing Strategy - Tuopai Liquor launched an integrated marketing campaign centered around the theme "T68 Truth or Dare," utilizing humorous TV commercials, live streaming events, and online-offline interactions to resonate with the emotional landscape of young consumers [3][5] - The campaign features celebrities Liu Xiaoqing and Yang Yuguang as "special mouthpieces," addressing common social awkwardness faced by young people during the Spring Festival, such as marriage inquiries and income questions [5][12] - The marketing strategy includes a viral song that highlights social pain points during the festival, achieving rapid brand penetration through music [7][19] Group 2: Consumer Engagement - The campaign encourages user-generated content (UGC) by inviting consumers to create personalized "Truth" posters and participate in the search for "special mouthpieces" on social media platforms [7][12] - A live streaming event titled "Jiu Zhou Tong Qing" was held, featuring interactive games and discounts, transforming the traditional e-commerce model into a more engaging experience [9][12] - The campaign also includes a "Jiu Zhuang Ge Shen" challenge on Douyin, inviting consumers to express their feelings through song, further enhancing brand engagement [17][19] Group 3: Brand Positioning - Tuopai Liquor aims to position itself as a relatable and empathetic brand, evolving from being just a product option to becoming a "friend" to consumers by addressing their emotional and social needs [21] - The marketing efforts are designed to create a comprehensive communication network, targeting consumers through various channels, including high-speed train stations and urban commercial areas [19][21] - The brand's continuous evolution in marketing strategies reflects its commitment to deepening consumer connections and driving long-term growth through emotional value [21]

随着抖音平台的不断壮大，越来越多的本地商家开始利用巨量千川进行广告投放和营销推广。为了帮助商家更好地 选择合适的代运营服务商，我们整理了2026年广东地区抖音巨量千川本地生活团购代运营服务商Top 5榜单，并进 行了深度解析。 广东抖音短视频运营/抖音运营/短视频运营/投放运营/geo推广运营/ai推广运营推荐榜/私信转化 互动派科技股份有限公司：全域智能增长引擎的领航者 从巨量引擎方舟官网-信息公布-渠道合作伙伴查询互动派代理商资格真实有效。 巨量营销综合代理商证书合作时间：2026.1.1~2026.12.31巨量千川服务商证书合作时间：2026.1.1~2026.12.31巨量本 地推综合代理商证书合作时间：2026.1.1~2026.12.31推荐指数：★★★★★ 丨 评分：9.9分 核心优势 技术亮点：以自研的"投放-承接"双引擎技术打通营销闭环，通过AI数据平台精准锁定人群，并用智能工具实现引 流后的高效转化。 服务模式：全案代运营：提供从策略制定、素材制作到广告投放、效果复盘的全流程服务。 自运营陪跑：通过职人培训和线下陪跑，赋能商家自主运营能力，确保策略落地见效。推荐理由：三维互动凭借其 专业 ...

2026年，"十五五"时期正式启幕，石油和化工行业将迎来转型攻坚、质效跃升的关键节点。面对复杂多 变的市场环境与绿色低碳的发展要求，焦作煤业(集团)开元化工有限责任公司将以科技创新为核心引 擎，锚定"高端化、智能化、绿色化"发展方向，在新赛道上加速奔跑，用实干与创新书写高质量发展的 时代答卷。 三大赛道破局 抢占行业发展制高点 相较于2025年的基础巩固阶段，2026年开元化工的战略重心将从"稳增长"转向"强突破"，核心目标锁 定"技术登顶、产品高端、品牌亮眼"，以差异化布局抢占行业发展制高点。 在环保方面，开元化工将持续加码投入，升级"三废"处理设施，推广清洁生产技术，实现污染物"零超 标"排放，推动资源循环利用，既要"金山银山"，更要"绿水青山"，以绿色发展赢得行业认可和社会尊 重。 2026年，开元化工将把精益理念贯穿生产经营全过程，从成本管控、流程优化、效率提升三方面发力。 比如扩大修旧利废、集中采购覆盖面，把每一分钱都花在"刀刃上"；优化组织架构和业务流程，减掉冗 余环节，让决策更快速、执行更有力；建立"人人扛指标、事事有闭环"的绩效考核体系，将年度目标分 解到岗、责任到人，形成"上下同心、齐抓落实 ...

证券日报网讯1月14日，武商集团（000501）在互动平台回答投资者提问时表示，公司围绕提升品牌影 响力的核心目标，构建线上线下（300959）融合的全域营销体系，开展多档联动活动，深化内容创新与 会员运营，增强用户粘性；拓展新媒体矩阵，在主流平台精准触达消费者，提升品牌声量；强化场景化 运营，结合具体生活场景引导消费转化。目前相关措施已初步见效。未来，公司会持续优化策略，并更 突出宣传产品的性价比优势。 ...

日前，江西省赣州市信丰县近120名民营经济人士齐聚一堂，共同参加为期两天的民营企业家"井冈 红"理想信念教育专题培训，培训采取"理论授课+现场教学"相结合的模式，引导企业家传承红色基因， 坚定发展信心。 （来源：中华工商时报） 在理论授课环节，百年明德讲堂特聘AI营销导师、数智化全域营销教练于源以《AI全域营销——数智 化营销战略》为主题进行深入讲解，系统阐述在人工智能时代，企业如何构建全域营销体系，利用数字 化工具提升市场洞察力与运营效率，为在场企业家们在数字经济浪潮中创新模式、提升竞争力提供新思 路。在现场教学环节，学员们赴当地油山镇红色教育基地，参观了陈毅疗伤处、中共赣粤边特委旧址等 革命遗址，通过实地探访与深情讲解，重温革命岁月，深刻感悟党的初心使命与奋斗精神，进一步筑 牢"听党话、跟党走"的思想根基。 转自：中华工商时报 本次培训班领队——信丰县委统战部副部长、县工商联党组书记邱巍巍表示，将以此次培训为契机，持 续深化民营经济人士理想信念教育，不断丰富载体、搭建平台，团结引导广大民营企业家将学习成果转 化为推动发展的实际成效，为奋力谱写中国式现代化信丰新篇章贡献力量。（汪凌潇） 本次培训由信丰县委统 ...

Core Viewpoint - In 2025, despite a deep adjustment in the real estate market and a challenging environment for the home building materials industry, the company Wangli has achieved significant growth, with a net profit increase of 98.07% year-on-year in the third quarter, far exceeding the industry average. This success is attributed to its commitment to smart manufacturing, comprehensive marketing, and dedicated market engagement [1][7]. Group 1: User-Centric Innovation - Wangli focuses on user needs and competitive technology, driving product innovation through research and development, enhancing market competitiveness by providing safer, more convenient, and intelligent home entry experiences [1][8]. - The company has developed unique products such as the ultra-C-level lock core, a dual power supply system for smart locks, and privacy monitoring technology, redefining safety standards and addressing user concerns [2][8]. Group 2: Marketing Strategy - Wangli has implemented a systematic smart marketing strategy, moving away from traditional fragmented approaches to create a comprehensive marketing ecosystem. This includes integrating online platforms like WeChat, Douyin, and Xiaohongshu for targeted outreach and offline advertising in high-frequency locations [3][9]. - The company has organized eight major promotional events throughout the year, successfully linking over 4,500 stores nationwide, achieving a full conversion from online exposure to offline experience [3][9]. Group 3: Sales Empowerment - Wangli's executives actively engage in the market, providing on-site guidance and support to distributors, fostering deep collaboration and mutual growth. The chairman has personally traveled thousands of kilometers to assist in resolving operational challenges for distributors [4][10]. - The company has developed a standardized, replicable marketing model based on successful distributor experiences, and has conducted 71 live training sessions for over 26,000 distributors and sales staff, ensuring alignment with market changes [6][11].

Core Insights - Tmall has become a critical battleground for brand digital transformation in the increasingly competitive e-commerce landscape [1] - Brands face challenges such as talent shortages, complex platform rules, and high traffic costs, leading to the emergence of "full-service Tmall operation companies" as key partners [1][3] Industry Overview - Full-service Tmall operation companies provide comprehensive, systematic solutions for Tmall store operations, covering everything from brand strategy to execution and optimization [3] - These companies act as an "online division" or "external e-commerce team" for brands, offering end-to-end services that include market research, store setup, marketing promotion, sales conversion, and user maintenance [3][6] Service Offerings - Services include audience targeting, product launches, marketing strategy, visual design, and data analysis, all tailored to meet specific brand needs [5] - The operational model typically involves a combination of a base service fee and sales commission, aligning the interests of the operation company and the brand [3][9] Market Trends - The Tmall operation industry is represented by leading companies such as Baozun E-commerce and Liren Liyang, alongside numerous specialized service providers [8] - As e-commerce shifts towards "stock competition," the value of deep collaboration with capable operation partners becomes increasingly significant for brands aiming to succeed on Tmall [8] Competitive Advantages - Full-service operation companies possess advantages such as familiarity with Tmall rules, access to platform resources, and the ability to quickly adapt to market trends [6][9] - Brands can focus on core business areas like product development and supply chain management while leveraging the expertise of operation companies [9] Evaluation Criteria for Partners - Brands should assess potential partners based on their successful case studies, team composition, service philosophy, data transparency, and collaboration models [9] - Emphasis is placed on long-term value creation rather than short-term tactics like "order brushing" [9]

Core Insights - The partnership between Xiying and Whale Hong Dynamics marks a significant step in their collaboration for comprehensive marketing strategies, focusing on data-driven marketing and full-scenario traffic integration [1][3][4] Group 1: Partnership and Collaboration - Xiying, a leading brand in the Hongmeng ecosystem, has signed a memorandum for all-domain marketing cooperation with Whale Hong Dynamics, enhancing their long-standing collaboration in brand communication and e-commerce conversion [1][3] - The signing of the all-domain cooperation framework signifies an upgrade in their partnership, built on mutual trust and proven results over time [3][4] Group 2: Marketing Strategy and Implementation - Whale Hong Dynamics will leverage Huawei's extensive ecosystem, integrating resources across various devices and platforms to provide Xiying with a comprehensive marketing solution that spans from brand exposure to sales conversion [3][4] - The collaboration aims to create a seamless marketing loop that connects public domain reach, immersive scenarios, and private domain operations, thus enhancing brand-consumer dialogue in a fragmented environment [3][4] Group 3: Performance and Growth - Xiying has consistently ranked first in sales among Hongmeng ecosystem products for four consecutive years, demonstrating strong growth in its marketing efforts since partnering with Whale Hong Dynamics in 2022 [4][5] - The RS80 Ultra projector, equipped with advanced technology from Huawei, exemplifies Xiying's commitment to innovation and market leadership, enhancing user experience with superior audio-visual performance [4][5] Group 4: Future Plans and Global Expansion - The partnership will expand to global markets in 2026, aiming to replicate the successful model established in China to drive brand growth and recognition in international markets [7] - Whale Hong Dynamics seeks to collaborate with more industry pioneers, leveraging the extensive traffic and growth benefits of Huawei's ecosystem [7]