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暴增940%!中国App在美国突然爆火
Sou Hu Cai Jing· 2025-04-21 00:54
Core Insights - Chinese e-commerce platforms are rapidly gaining popularity in the U.S. market, with several apps ranking among the top downloads in the App Store [1][10][28] - The recent trade tensions and tariffs imposed by the U.S. have inadvertently fueled American consumers' desire to stock up on Chinese goods, leading to a surge in downloads of Chinese e-commerce apps [1][13][29] - TikTok has played a significant role in promoting Chinese manufacturers, revealing the true origins of luxury goods and driving consumer interest in purchasing directly from Chinese suppliers [2][5][10] Group 1: E-commerce Performance - DHgate, Taobao, and SHEIN are among the top five shopping apps in the U.S., with DHgate achieving a remarkable rise from 352nd to 2nd place in the App Store rankings [10][15][27] - As of April 16, 2023, Chinese apps occupy three out of the top five spots in the U.S. App Store shopping category, indicating a strong market presence [10][28] - DHgate's downloads surged to 11.75 million on April 13, 2023, marking a 732% increase compared to the previous 30-day average, with significant contributions from the U.S. market [15][17] Group 2: Consumer Behavior - American consumers are increasingly aware that many luxury items are produced in China, leading to a shift in purchasing behavior as they seek more affordable options [5][30][31] - The TikTok phenomenon has led to a "revelation" among consumers, with many expressing shock and interest in purchasing directly from Chinese manufacturers [5][8][32] - Despite tariffs, the prices of Chinese goods remain significantly lower than those of similar products in the U.S. market, reinforcing the appeal of Chinese e-commerce platforms [31][32] Group 3: Industry Dynamics - The trade policies and tariffs implemented by the U.S. have backfired, as they have not diminished the demand for Chinese products but rather increased it [3][31] - Chinese e-commerce platforms are leveraging their manufacturing capabilities and supply chain efficiencies to capture a larger share of the U.S. market [26][31] - The competitive landscape is evolving, with multiple Chinese e-commerce players vying for market share, which may impact individual performance but also presents opportunities for growth [26][32]