Core Insights - The textile industry in Keqiao, Zhejiang, is recognized as a global textile hub with over 8,000 enterprises and a complete supply chain, covering more than 200 countries and regions [1] - The local textile merchants are facing increasing competition and profit margin pressures, prompting them to seek innovative ways to market their products [1] Group 1: Innovations in Materials - Zhejiang Huixian Textile Technology Co., Ltd. has introduced "Bokang" long silk made from natural needle leaves, which features antibacterial properties and a soft touch, marking a shift towards bio-based green materials [1][2] - The company has over a decade of experience in the domestic application of bio-based materials and has transitioned from product development to creating a collaborative industrial ecosystem centered around new materials [3] Group 2: Market Segmentation and Brand Transformation - Zhejiang Shanggu Textile Co., Ltd. has shifted its focus to niche markets, particularly outdoor functional fabrics, achieving significant growth and brand recognition by creating immersive retail experiences [4][5] - The company has expanded its team and maintained double-digit sales growth over the past two years, exemplifying successful innovation and transformation within the industry [4] Group 3: Digital Transformation and Design Focus - Traditional printing companies in Keqiao are investing in digital printing technology to enhance speed and originality, with some achieving delivery times as short as four days [6][7] - Companies are transitioning from service-oriented to brand-oriented models, emphasizing design as a core competitive advantage, which has led to increased market demand [7] Group 4: International Expansion Strategies - Zhejiang Jinchai Fabric Co., Ltd. has been proactive in exploring international markets, exporting products to over 60 countries and regions, and is now targeting emerging markets in Europe and the Middle East [8] - The establishment of the "Light Textile Digital Trade Port Cross-Border E-Commerce Innovation Center" aims to support local textile enterprises in their international expansion efforts [8]