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京东11.11点燃服饰消费热情 京喜自营拖鞋、内裤、冲锋衣等热销
Zhong Jin Zai Xian· 2025-11-19 03:23
Core Insights - JD's Jingxi self-operated clothing products performed exceptionally well during the 11.11 shopping festival, leveraging a "source direct procurement, factory direct supply" model to create multiple bestsellers [1][3][5] Group 1: Sales Performance - The "Little Bear and Little Rabbit" cotton slippers sold 500,000 pairs, setting a new sales record for cotton slippers on the platform [1] - A cotton sleepwear set with built-in chest pads achieved sales of 3,000 units in just one day, surpassing previous sales records [3] - Women's underwear made from Xinjiang cotton reached over 20,000 units sold within 24 hours of launch [5] Group 2: Product Quality and Supply Chain - Jingxi self-operated products benefit from strict quality control and reduced intermediaries, enhancing price competitiveness and enabling merchants to achieve volume-based efficiency [1][5] - The collaboration with the Puning underwear industry, leveraging 30 years of weaving experience, ensures high cost-performance and reliable quality through comprehensive supply chain management [5] Group 3: Market Strategy and Future Plans - Jingxi self-operated aims to deepen connections with 260 national industrial belts, achieving a tenfold increase in transaction volume and creating nearly 300,000 jobs [9] - The company plans to support 500,000 factories in industrial belts to achieve stable sales and create 5 million jobs over the next three years [9]