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“三个优化”让山货变成高品质“圳品”
Nan Fang Du Shi Bao· 2025-08-21 00:36
Core Viewpoint - Longhua Construction Group has been selected as the only state-owned enterprise case in the "2024 Citywide Consumption Assistance for Rural Revitalization" initiative, showcasing its "three optimizations" model to empower consumption assistance and promote high-quality rural development [2] Group 1: Three Optimizations Model - The company has implemented a model that includes optimizing the "platform + promotion" matrix, optimizing industrial cooperation, and optimizing charitable development, creating a development pattern of "product revenue, industrial innovation, and charitable support" [2] - This model has effectively transformed local products from remote areas into high-quality brands, significantly boosting industrial development in regions like Guangxi Donglan and Guangdong Chaozhou [2] Group 2: Sales and Marketing Achievements - Longhua Construction Group has facilitated the entry of over 1,000 assistance products into the Guangdong-Hong Kong-Macao Greater Bay Area market, achieving cumulative sales exceeding 170 million yuan [3] - The company has successfully registered nine brand trademarks and is advancing the Donglan water plant project, which is the largest state-owned enterprise investment project in the Guangdong assistance program for Guangxi [3] Group 3: Charitable Contributions - The company's charitable fund has raised nearly 1.5 million yuan, with over 700,000 yuan allocated to infrastructure and educational assistance projects, benefiting more than 1,000 individuals [4] - Notable donations include 95,000 yuan worth of school uniforms to a high school and over 500,000 yuan in teaching and medical supplies to various educational institutions [5] Group 4: Future Commitment - Longhua Construction Group aims to leverage the advanced experiences from this case to enhance its support for consumption assistance, focusing on high-quality and sustainable development [5]