Core Insights - The event marks the launch of the "Consumption Assistance New Spring Action" in Guangdong, showcasing innovative practices in consumption assistance by Yuanfang Haowu [1][3] Group 1: Event Overview - The event, themed "Happy New Year, Guangdong Helps Guangdong," gathered over 300 enterprises and 500 guests to witness Yuanfang Haowu's efforts in consumption assistance [3] - The launch ceremony was supported by multiple departments, including the Guangdong Provincial Development and Reform Commission [1] Group 2: Industry Innovations - Yuanfang Haowu has successfully replicated its industry experience, notably in the birch juice sector, creating a marketable assistance model that has generated over 1 billion in sales [6] - The company is now applying this model to the camel milk industry in Xinjiang, achieving cumulative sales of 180 million, thus transforming consumption assistance from a "blood transfusion" model to a "blood production" model [7] Group 3: Strategic Goals - The company aims to establish a replicable and sustainable market-oriented consumption assistance model, focusing on creating explosive products that benefit local communities [9] - Yuanfang Haowu has engaged with 23 provinces, 5 autonomous regions, and 4 municipalities, selling agricultural specialty products worth over 5 billion [9] Group 4: Platform Development - The launch of the Yuanfang Consumption Cooperation Platform aims to enhance market reach and efficiency for assistance products through a dual-end collaborative system [12] - The platform will also support product innovation and quality enhancement for products that do not meet Yuanfang Haowu's standards, facilitating the transformation of consumption assistance [14] Group 5: Community Engagement - The "Yuanfang Anxuan" initiative leverages over 7,000 community stores to create a dual-channel empowerment model, integrating community group buying and live streaming [15] - This initiative has successfully activated consumer engagement, with over 900 million views during live broadcasts and more than 100,000 orders for local products [15][17] Group 6: Future Directions - The event signifies a new phase in consumption assistance, focusing on integrated development and demonstration leadership, with plans to further promote local products and enhance rural revitalization [18] - The company plans to deepen its "trust e-commerce + consumption assistance" model, utilizing AI and data-driven approaches to foster agricultural and cultural tourism integration [18]

Core Viewpoint - Longhua Construction Group has been selected as the only state-owned enterprise case in the "2024 Citywide Consumption Assistance for Rural Revitalization" initiative, showcasing its "three optimizations" model to empower consumption assistance and promote high-quality rural development [2] Group 1: Three Optimizations Model - The company has implemented a model that includes optimizing the "platform + promotion" matrix, optimizing industrial cooperation, and optimizing charitable development, creating a development pattern of "product revenue, industrial innovation, and charitable support" [2] - This model has effectively transformed local products from remote areas into high-quality brands, significantly boosting industrial development in regions like Guangxi Donglan and Guangdong Chaozhou [2] Group 2: Sales and Marketing Achievements - Longhua Construction Group has facilitated the entry of over 1,000 assistance products into the Guangdong-Hong Kong-Macao Greater Bay Area market, achieving cumulative sales exceeding 170 million yuan [3] - The company has successfully registered nine brand trademarks and is advancing the Donglan water plant project, which is the largest state-owned enterprise investment project in the Guangdong assistance program for Guangxi [3] Group 3: Charitable Contributions - The company's charitable fund has raised nearly 1.5 million yuan, with over 700,000 yuan allocated to infrastructure and educational assistance projects, benefiting more than 1,000 individuals [4] - Notable donations include 95,000 yuan worth of school uniforms to a high school and over 500,000 yuan in teaching and medical supplies to various educational institutions [5] Group 4: Future Commitment - Longhua Construction Group aims to leverage the advanced experiences from this case to enhance its support for consumption assistance, focusing on high-quality and sustainable development [5]