Core Insights - The "Hundred Families Handicrafts" selection event concluded in Guangzhou, showcasing 22 outstanding agricultural products selected from 156 entries, highlighting quality, popularity, and innovation [2][3][30] Group 1: Award Categories - Five major award categories were announced: "Best Agricultural Handicraft," "Most Popular," "Best Flavor Recommended by Media," "Innovation Award," and "Heritage Craftsmanship Award" [9][30] - The "Best Agricultural Handicraft Award" recognized products such as the Zijin Cicada Tea from Heyuan, the luxurious gift box from Yingde, volcanic sweet potatoes from Zhanjiang, and Ma Ba oil sticky rice from Shaoguan [16][20][25] Group 2: Product Highlights - The Zijin Cicada Tea is noted for its unique heritage tea-making technique, while the Yingde gift box combines traditional tea with Lingnan aesthetics [22][23] - Zhanjiang's volcanic sweet potatoes leverage the region's volcanic soil, offering a sweet and soft texture that redefines consumer perceptions of sweet potatoes [24] - Ma Ba oil sticky rice, with a 4000-year cultivation history, is recognized for its long, oily grains and aromatic qualities [25] Group 3: Popularity and Market Trends - The "Most Popular Agricultural Handicraft Award" reflects market choices, with products like the black mountain prickly pear jelly from Guizhou gaining traction among younger consumers due to its health benefits [30][32] - Innovative products such as the "one tea multiple drinks" concept from Yinghong No. 9 and the quick-cooking characteristics of Zhang Jiuling's rice noodles cater to modern consumer lifestyles [33][34] Group 4: Flavor and Innovation - The "Best Flavor Recommended by Media Award" showcased products that blend regional flavors, such as the Tian Ci prickly pear juice from Guizhou and the Dongjiang fish from Hunan, which utilizes fresh-locking technology [39][41] - The "Innovation Award" highlighted products like Dongjiang fish with diversified flavors and the premium traceable ginseng from Jilin, transforming traditional products into luxury items [48][50] Group 5: Heritage and Craftsmanship - The "Heritage Craftsmanship Award" honored products that maintain traditional techniques, such as the dried vegetable hearts from Qingyuan and organic blueberry puree from Guizhou, emphasizing authenticity and quality [54][56] - The event aims to elevate these products from local specialties to national favorites, enhancing the visibility of China's agricultural diversity [60][62] Group 6: Market Expansion - Award-winning products will be available through the Guangdong Regional Cooperation Consumer Assistance Product Trading Center, which features a network of 44 support entities and 70 online stores [63][64] - The trading center aims to promote over 8000 types of high-quality agricultural products from various regions, covering a wide range of categories [66]