面方都非報 関一网oceeee 11 省人大代表、深圳市华巨臣国际会展集团有限公司董事长杨文标 "广东作为茶产业的知名产区之一，在市场技术、人才资本、科技创新等方面都有独特优势。借助'广货 行天下'的推动力，粤茶有望走向更广阔的市场。"为助力茶产业发展，2026年广东省两会期间，省人大 代表、深圳市华巨臣国际会展集团有限公司董事长杨文标提交了《关于加快推动粤茶振兴，加速实 现"百亿龙头、千亿产业"的建议》。 现状 粤茶在区域品牌建设上仍有提升空间 杨文标向南都记者介绍，广东是全国茶叶消费与流通第一大省，年消费量稳定在25万吨以上，约占全国 总量的十分之一。其中，广州拥有全国最大的茶叶集散市场，深圳则引领着新式茶饮与全球茶消费潮 流，形成显著的市场集聚效应。 "广东茶产业历史悠久，品类众多，像潮州凤凰单丛、英德红茶、紫金蝉茶，客家地区的绿茶等深受消 费者喜欢。"杨文标指出，茶产品已成为岭南文化与侨乡情感的重要载体，为粤茶品牌建设奠定了市场 基础。然而，尽管产业基础扎实，粤茶在整体区域品牌建设上仍有提升空间。 对此，他建议，打造"粤茶军团"统一品牌形象。在国内外重点展会上设立"广东名茶"特装展区，采用统 一视觉体 ...

"广东作为茶产业的知名产区之一，在市场技术、人才资本、科技创新等方面都有独特的优势。借助'广 货行天下'的推动力，粤茶有望走向更广阔的市场。"为助力茶产业发展，2026年广东省两会期间，省人 大代表、深圳市华巨臣国际会展集团有限公司董事长杨文标提交了《关于加快推动粤茶振兴，加速实 现"百亿龙头、千亿产业"的建议》。 强化粤茶区域品牌建设，打造"粤茶军团"统一品牌形象 杨文标向南都N视频记者介绍，广东是全国茶叶消费与流通第一大省，年消费量稳定在25万吨以上，约 占全国总量的十分之一。其中，广州拥有全国最大的茶叶集散市场，深圳则引领着新式茶饮与全球茶消 费潮流，形成显著的市场集聚效应。 省人大代表、深圳市华巨臣国际会展集团有限公司董事长杨文标。南都N视频记者 梁炜培 摄 出品：南都政务新闻部 此外，杨文标认为应借助广东省打造千亿元级茶叶产业集群的政策机遇，加强区域品牌建设。"区域品 牌树立起来，企业才更容易提升产品知名度，开拓更广的市场。" 实施粤茶龙头企业培养计划，加快推动粤茶振兴 杨文标认为，广东茶产业虽有显著优势，但产业主体结构仍有待完善。 "广东茶叶经营主体数量庞大，已超4000家，但涉茶省级龙头企业仅5 ...

广东省人大代表，惠州市德源堂医药连锁有限公司董事长、博罗县中医药学会会长刘正良。 广东省政协常委、新城市投资控股集团联合创始人曹志伟。 广东省人大代表、茂名市电白区林头镇章班村党总支部书记、村委会主任钟国泰。 1月24日，出席广东省十四届人大五次会议的代表抵达广州驻地，向大会报到。 1月24日，出席广东省十四届人大五次会议的代表、省政协十三届四次会议的委员，带着新一年的希 望，陆续来到广州驻地，在工作人员的引导下，有序办理报到手续。之后，他们将迎来广东的两会时 间。 签到核验、领取资料、交流履职心得……现场流程高效有序，代表委员们精神饱满。 广东省十四届人大五次会议将于1月26日上午在广州白云国际会议中心开幕，29日上午闭幕，会期三天 半。 聚焦"百千万工程" 为"广货"代言，为提振消费献策 南都记者留意到，不少代表委员不约而同地把家乡特产带到了会上，纷纷为"广货"代言，为提振消费献 策。 "我们紫金蝉茶是用小绿叶蝉咬过的茶青制作的，很独特的一款茶，而且这个茶是天然有机的，不能使 用农药、化肥和除草剂。"省人大代表，金丰号农业发展有限公司总经理张建中告诉南都记者，紫金蝉 茶已经得到了粤港澳大湾区很多消费者的欢 ...

Core Viewpoint - The launch of the "Guangdong Rural Revitalization Agricultural Station" at highway service areas aims to support rural development and enhance the promotion of local agricultural products through improved transportation and consumer engagement [2][12][28]. Group 1: Initiative Overview - The "Guangdong Rural Revitalization Agricultural Station" was inaugurated on January 16 at the Wayaogang service area of the Guangsha Expressway [2][3]. - The initiative is part of the "Hundred Thousand Ten Thousand Project" aimed at accelerating rural revitalization and enhancing the integration of transportation, agriculture, culture, and commerce [9][26]. - Five pairs of service areas have been designated as "Guangdong Rural Revitalization Agricultural Stations," providing platforms for showcasing local culture, selling agricultural products, and offering local cuisine [11][12]. Group 2: Implementation Details - Each designated service area features a flagship store of over 50 square meters to directly sell local products to consumers [19]. - Specific service areas have created themed experiences, such as the "Fromhua Treasures" pop-up store and the "Qingyuan Wind" immersive exhibition hall, highlighting local specialties [20][22][24]. - The initiative has led to the establishment of 71 agricultural product stations and 211 "Guangdong Rural Revitalization Quality Agricultural Product" counters, operating at zero profit margin to support local farmers [48]. Group 3: Economic Impact - The program aims to facilitate the sale of nearly 5,000 types of local products, with a target of achieving over 166 million yuan in consumer assistance by 2025 [52][54]. - The initiative is expected to create a robust support system for rural revitalization through enhanced transportation and marketing strategies [58][59]. - The collaboration with local suppliers and the establishment of stable production and sales relationships are designed to ensure a consistent supply of quality products to the service areas [36].

Core Viewpoint - The launch of "Zijin Cicada Treasure," a local cultural and creative product, has been well-received by citizens, highlighting the potential for cultural branding in the tea industry [1] Group 1: Product Launch and Reception - "Zijin Cicada Treasure" was officially released at the New Year goods festival in Zijin County and quickly gained popularity among residents [1] - The product is inspired by the small green leaf cicada, which plays a crucial role in creating the unique flavor of Zijin tea [1] Group 2: Tea Industry Overview - Zijin County has a tea planting area of 90,000 acres, generating an output value of 2 billion yuan, with a regional brand value exceeding 3.5 billion yuan [1] - The unique flavor of Zijin tea is attributed to a biochemical reaction caused by the cicada's feeding on tea leaves, resulting in a distinctive floral and fruity aroma [1] Group 3: Future Development Plans - The local government plans to develop more intellectual properties (IPs) around bamboo shell tea and Huazhao opera to enhance cultural tourism and increase added value [1] - There is an ambition to elevate the Zijin tea industry to a comprehensive output value exceeding 10 billion yuan within three years [1]

Core Viewpoint - The article highlights the promotion of Zijin tea, particularly the unique "Zijin cicada tea," at a consumer event in Huizhou, showcasing its appeal and the region's rich ecological environment for tea cultivation [2][3][8]. Group 1: Product Promotion - The "Zijin cicada tea" attracted many visitors due to its distinctive floral and fruity aroma, especially the "Oriental Beauty" variety, which is favored by local consumers [3][8]. - The event featured a strong turnout, with many attendees expressing interest in the tea products [7]. Group 2: Ecological and Historical Context - Zijin County boasts a favorable natural environment with a forest coverage rate of 76.7%, and air and water quality consistently meeting national standards [11][12]. - The region is recognized as one of the three major tea-producing areas in Guangdong, with a historical background dating back to the Ming and Qing dynasties [13][20]. Group 3: Industry Development - The local government has prioritized tea industry development as a key initiative for economic growth, implementing a three-year action plan that has elevated Zijin cicada tea to one of Guangdong's top three teas [20]. - By November 2025, the tea planting area and output value in Zijin County are projected to reach 90,000 acres and 21.57 billion yuan, respectively, with a brand value exceeding 3.5 billion yuan [21][22]. Group 4: Certifications and Achievements - Zijin County has established 26 provincial-level ecological tea gardens and 28 processing plants with SC certification, along with various organic and pollution-free certifications [23][25]. - The Zijin cicada tea has received numerous awards, totaling 221 honors, ranking first among participating counties in Guangdong [26][28]. Group 5: Broader Product Range - In addition to tea, Zijin County showcased other local products such as Zijin pepper sauce, Wuzhi peach, and Jabuticaba wine, enhancing the region's reputation as a diverse agricultural hub [30][31].

Core Insights - The article discusses the "Civilization Market" initiative in Guangdong, which aims to promote consumption through cultural practices and local products, enhancing the connection between county-level products and urban markets [2][5]. Group 1: Event Overview - The "Civilization Market" event took place from December 19 to 28 in Guangzhou, featuring over 8 types of consumption scenarios and more than 10 unique activities, showcasing local products and cultural performances [2]. - The initiative is part of the "Hundred-Thousand-Million Project," which focuses on upgrading county-level industries from traditional products to cultural consumer goods [2][4]. Group 2: Economic Impact - The event has generated significant sales, with one business reporting over 10,000 yuan in revenue within the first day, indicating strong consumer interest and engagement [3]. - The Beijing Road pedestrian street has seen a cumulative foot traffic of 124 million visitors from January to November 2025, with an expected revenue of 17.3 billion yuan, reflecting the effectiveness of the initiative in driving consumer activity [5]. Group 3: Product Transformation - County products are being rebranded and marketed as cultural consumer goods, with examples including traditional teas and local snacks being presented with modern branding and health-conscious attributes [3][4]. - The integration of cultural elements into products, such as the transformation of intangible cultural heritage into collectible items, is enhancing their emotional value and market appeal [4]. Group 4: Marketing Strategies - The initiative includes a strong online presence, utilizing social media influencers and live streaming to promote products, thereby increasing visibility and driving sales [8]. - The event aims to create a seamless online and offline shopping experience, with services like home delivery and live broadcasts to engage consumers [3][8]. Group 5: Educational and Collaborative Efforts - Partnerships with local educational institutions are being established to enhance product design and branding, addressing the shortage of professional design talent in rural areas [4]. - The initiative also includes collaborative projects that connect urban and rural economies, fostering a sustainable development model for local products [7].

Core Viewpoint - The series of activities titled "Civilization Market to Promote Consumption" aims to boost consumer spending and enhance local economic vitality in Guangdong through cultural and tourism integration [1][2] Group 1: Event Overview - The event launched on December 19 in Guangzhou's Beijing Road, featuring over 10 unique activities and more than 8 types of consumption scenarios [1] - The activities will run until December 28, promoting local agricultural, cultural, and tourism products from various counties [2] Group 2: Objectives and Goals - The core objective of the series is to stimulate consumption and expand domestic demand, aligning with provincial strategies for economic recovery [2] - The event is part of the "Yue Enjoy Warm Winter and Happy Travel in Guangdong" consumption season, aiming to provide a new consumer experience and showcase the integration of agriculture, culture, and tourism [2] Group 3: Participation and Engagement - The event features a hundred-meter flower industry exhibition area and a comprehensive civilization market exhibition area, with nearly a hundred enterprises participating [2] - The initiative is designed to attract citizens and tourists, enhancing the local economy by showcasing high-quality products from across Guangdong [2]

Core Viewpoint - The event is a cultural market series aimed at promoting consumption and showcasing Guangdong's local products, running from December 19 to December 28, featuring various traditional and innovative activities [2][3]. Group 1: Event Overview - The cultural market is designed as a "main event plus multiple sub-events" format, integrating traditional heritage, urban quality products, craftsmanship, and cultural tourism promotion [2]. - The main event is located on Beijing Road, featuring over 10 unique activities and more than 8 types of consumption scenarios, spanning from Tianzi Wharf to Zhongshan Fifth Road [3]. Group 2: Product Showcase - The event includes a 100-meter flower industry exhibition area and a comprehensive exhibition area, showcasing high-quality agricultural and cultural products from 33 counties, cities, and districts in Guangdong [3]. - Various local products such as Newhui Chenpi, Huazhou Orange Red, and Yingde Black Tea are presented, with interactive experiences like tea ceremonies to engage visitors [3]. Group 3: Economic Impact - The event aims to activate year-end economic consumption potential, with early reports indicating over 10,000 yuan in sales on the first day [5]. - The initiative is part of the "Hundred Million Thousand Project," which connects cultural practices with economic development, showcasing innovative growth within Guangdong's cultural heritage [5]. Group 4: Cultural Integration - The series incorporates traditional Lingnan culture into modern urban life, promoting local customs through performances like Chaoshan Yingge dance and Lufeng shadow puppetry [5]. - The event also features a Guangdong cultural and tourism exhibition area, allowing visitors to purchase creative cultural products and experience the rich history of the region [6]. Group 5: Future Prospects - The series aims to create a new model for integrating culture and consumption, enhancing the consumer experience and showcasing the achievements of the "Hundred Million Thousand Project" [6].

Core Viewpoint - The "Civilization Market" series of promotional activities aimed at boosting consumption was launched on December 19 in Beijing Road, Guangzhou, integrating cultural promotion, tourism, and consumer engagement to stimulate economic activity in Guangdong province [6][13][27]. Group 1: Event Overview - The event features over 10 unique activities and more than 8 types of consumption scenarios, showcasing traditional Lingnan culture within modern urban life [7][8]. - The series of activities will run from December 19 to December 28, focusing on promoting local agricultural and cultural tourism products [12][13]. - The initiative is part of a broader strategy to enhance consumer spending and support local economies, aligning with the directives from the 20th National Congress of the Communist Party of China [10][11]. Group 2: Economic Impact - The event aims to activate the economic consumption potential at the end of the year, with a focus on a one-stop experience for high-quality products from various counties in Guangdong [30][32]. - The Beijing Road pedestrian street has seen a cumulative foot traffic of 124 million visitors from January to November 2025, reflecting a year-on-year increase of 1.74%, with projected sales reaching 17.3 billion yuan [44][45]. - The activities are expected to enhance the platform effect and flow value of Beijing Road, making it a showcase for the coordinated development of urban and rural areas in Guangdong [48]. Group 3: Cultural Integration - The event integrates cultural elements with consumer activities, featuring performances such as Chaozhou Yingge dance and Lufeng shadow puppetry to stimulate consumer enthusiasm [91][92]. - Various cultural and creative exhibitions will be held, allowing visitors to purchase local cultural products and experience Guangdong's rich heritage [95][96]. - The initiative also includes health and wellness activities, such as traditional Chinese medicine workshops, to promote community engagement and well-being [103][104]. Group 4: Marketing and Promotion - The organizers are leveraging social media and influencers to enhance visibility and attract visitors, creating a buzz around must-buy products and experiences [111][113]. - The event aims to convert foot traffic into sales, emphasizing the transformation of "flow" into "sales" through strategic marketing efforts [113].