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景区靠平价矿泉水走红,提醒的是本就存在的“财富密码”
Qi Lu Wan Bao Wang· 2025-06-07 01:52
Core Insights - The Longtan Grand Canyon in Luoyang, Henan, has gained popularity due to its affordable pricing for goods, contrasting with the high prices typically found in many tourist attractions [2][3] - The park's strategy includes maintaining stable prices for eight years and introducing a policy allowing multiple free entries within a year for a ticket price of 80 yuan, enhancing customer loyalty [3] Pricing Strategy - The Longtan Grand Canyon offers low-priced items such as ice cream for 1 yuan, bottled water for 2 yuan, and cucumbers for 2.5 yuan, which has attracted a significant increase in visitor numbers during the "May Day" holiday [2] - The park's pricing approach stands in stark contrast to other tourist spots where prices are often inflated due to monopolistic practices and lack of transparency, leading to negative public sentiment [2] Customer Experience - The park emphasizes respect for visitors by providing a sense of security against being overcharged, which is crucial for enhancing the overall travel experience [2] - The establishment of a price hearing system involving visitor representatives aims to ensure transparency and fair pricing, contributing to a trustworthy consumer environment [3] Industry Trends - The tourism industry is witnessing a shift where merely relying on scenic beauty is no longer sufficient; the importance of comprehensive emotional value for tourists is increasingly recognized [3] - The success of Longtan Grand Canyon serves as a reminder that genuine respect and quality service towards customers are essential for sustainable business growth in the tourism sector [3]