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市场监管总局拟规范平台收费行为
Zhong Guo Zheng Quan Bao· 2025-05-25 21:08
Core Viewpoint - The introduction of the "Guidelines for Compliance of Charging Behavior on Online Trading Platforms" aims to standardize the fees charged by platforms to their operators, ensuring their legal rights and promoting healthy development of the platform economy [1][5]. Summary by Sections Principles of Platform Charging - Charging by platforms should adhere to principles of fairness, legality, and good faith, considering service agreements, transaction rules, and the operating conditions of platform operators [2]. Reducing Burdens on Operators - Platforms are encouraged to adopt flexible pricing strategies within legal and reasonable limits, particularly providing discounts or exemptions to small and medium-sized merchants to alleviate their operational burdens [2][5]. Strengthening Compliance and Self-Regulation - Platforms are required to implement compliance management responsibilities, establish compliance management organizations, and enhance their ability to identify and prevent unreasonable charging risks [2][4]. Standardizing Charging Behavior - The guidelines specify that platforms must set reasonable charging standards, improve charging rules, and ensure transparency in fees, while also prohibiting eight types of unreasonable charging behaviors [2][3]. Enhancing Supervision and Implementation - Platforms must actively respond to operators' concerns regarding fees, cooperate with supervision, and strengthen industry self-regulation to ensure fair market competition [2][3]. Risk Assessment Mechanism - Platforms should establish mechanisms to identify and assess risks associated with unreasonable charging behaviors, utilizing data technology for effective monitoring [3][4]. Improvement of Regulatory Framework - The introduction of the guidelines signifies further enhancement of the regulatory framework for platform economies, addressing issues of transparency and fairness in charging practices [5].